Teshkeel Comics published The Ninety-Nine in 2007. The Ninety-Nine is a comic book featuring, for the first time a team of superheroes based on Islamic culture and religion. They embody the 99 attributes of Allah and come from 99 different countries. For example ‘Noora’, who has the power to look into people and see the bad and good in them and ‘Jami’ has the ability to create magnificent inventions. The creator’s desire was to rescue Islam from the images of intolerance in a child friendly way. In a recent TED Talk, Shereen El Feki said that THE 99 is not just a comic series, it is a theme park and has it’s own animated series and shortly the likes of superman and wonder woman are to join forces with the 99 to beat injustice wherever they find it. Teshkeel initially entered the animated television world with the comic book series. However, recently The 99 has prospered and now partners with DC Comics’ Justice League of American standing cape to shoulder with the likes of Batman, Superman and Wonder Woman to defeat the friends of evil. The 99 are ordinary teenagers and adults from across the globe, who come into possession of one of the ninety-nine magical mystical Noor Stones (Ahjar Al Noor, Stones of Light) and find themselves empowered in a specific manner. All dilemmas faced by The 99 are overcome through the combined powers and capabilities of three or more members. Through this, the 99 series aims to promote values such as cooperation and unity globally and throughout the Islamic world. The 99, uses appropriation of various superheros, like the recent Arab hip-hop songs to appeal to every section of the Islamic public sphere. Further, the collaboration with international companies has increased their transnational impact. The 99, has its own comic books, tv series and movies, in English and Arabic.