Boku & Zong

Even though Boku and Zong have enormous global reach, they still suffer from the fact that their target market is limited to buyers and sellers of virtual goods. Whether they will be able to break into physical goods by lowering transaction margins even further remains to be seen. The companies will also have to devise a way to mitigate the risk that they and MNOs face by extending credit to their mobile users.

#6 in the Series ABCs of Payments. The ABCs of Payments will examine a new company or innovation in mobile payments each week.

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