From the monthly archives: April 2013

Boku & Zong

On April 18, 2013 By

NICHE

BOKU and ZONG are new online payments companies that facilitate payments of virtual goods though mobile phone bills. Their primary clients are online businesses that sell virtual goods, which they connect to mobile network operators that facilitate the payments.

Boku was launched in 2009 as a merger between Paymo and Mobillcash.  The company allows [...]

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Google Wallet

On April 11, 2013 By

NICHE

Google Wallet is a smart phone app released by Google in September 2011. Very similar to ISIS, Google Wallet hopes to help consumers by consolidating the contents of their wallets (credit cards, debit cards and gift cards) into their phones, adding convenience and reducing clutter.  Like ISIS, Google Wallet is installed as an [...]

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ISIS

On April 3, 2013 By

Like its closest competitor GoogleWallet, ISIS a platform for making NFC payments. These platforms can be thought of as the software that allows the NFC hardware to operate. For a transaction to take place between customer and merchant, both must have working NFC hardware as well as software platforms that can communicate with one another. Analogously, two people might both have computers, but if one is using Google Chat and the other Skype, they will not be able to communicate to each other. ISIS, in this case, is like Google Chat or Skype – and their goal, then, is to make sure that as many NFC payments as possible communicate through ISIS “software”. If the joint venture can manage this, then they will have many ways of monetizing their role in the NFC transaction when it comes time to finally sit down and determine a specific revenue model. It is for this reason that GoogleWallet and ISIS have been waging a virtual war with the expansion of their platforms; both have been struggling against the other to gain market share as fast as possible, mostly through competing for partnerships with businesses, banks, credit cards, and merchant service providers.

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