I was recently asked to compile some overview points defining social media, and I thought I would share them here. Yes, there are a lot of blog posts, YouTube videos and other sources that attempt to define social media. But I think it’s important for us to express the attitude with which we’re approaching that realm. We’re not looking to exploit, capitalize or monetize. We just want to be there, to enrich and be enriched. With that in mind…
What is Social Media?
- Social media puts the power to create, rank, disseminate and organize content in the hands of the users.
- It is organic, authentic, viral and powerful.
- It’s all about building connections and sharing information.
- It draws from the power of the community and is not a top-down model.
Key principles of social media
- Social media is about conversations, community, connecting with personalities and building relationships. It is not just a broadcast channel.
- You shouldn’t engage in social media unless you think it will help you meet an organizational goal; don’t do it for the sake of doing it.
- Relatedly, find your audience and find your niche, and target your communication and engagement to that audience/niche
- Authenticity, honesty and open dialogue are key. Don’t be afraid of hearing criticism, and don’t be afraid to respond
- A big part of social media is listening. Social media not only allows you to hear what people say about you, but also to respond. Listen first, speak second.
- Be compelling, useful, relevant, engaging. Don’t be afraid to try new things.
What are we missing?