As most of you already know, Tufts University announced today that Anthony P. Monaco was chosen to serve as the thirteenth President of Tufts University.
In addition to the standard (and important!) email blast, news release, feature story, and website updates, Web Communications incorporated more interactive forms of communication to help spread the word.
Facebook and Twitter updates are standard at this point, and we had both.
In addition, we Live Tweeted the announcement ceremony via our @TuftsLive account. This helped us to both shape the message and keep the news fresh in people’s minds; by the afternoon, Tufts was one of Boston’s trending topics!
However popular Twitter is, many people still don’t actively engage with it. That is where CoverItLive comes in. For those new to CoverItLive, it is an embeddable live blogging application that allows users to interact with each other (and moderators) in real time. Moderators can pull in Twitter feeds and individual tweets, all while keeping the messages on topic.
The email that was sent out this morning included a link to the Presidential Announcement website, which featured a webcast of the announcement ceremony that we placed adjacent to the CoverItLive live blog. Now anyone in the world who was interested in Tufts’ new president could watch the ceremony, interact with others doing so, and even keep up with the Twitter conversation surrounding the announcement, all in one place.
Feedback on the integrated approach to delivering the announcement message has been overwhelmingly positive. The channels of communication were interconnected, and they connected people across the globe, as well.
Finally, though this entry may seem to belie it, the accolades on this day belong to both President-elect Monaco and outgoing President Bacow. Congratulations and best wishes to both.