Though visiting San Antonio in August might sound like a good way to get heat stroke, an opportunity to attend the eduWeb Conference was too good for me to pass up.
The conference brought together higher ed professionals from the U.S. and Canada to listen and participate in presentations surrounding four main themes: Marketing Communications, Design and Development, Social Media, and Information Architecture. I attended sessions from each track, and was pleased to learn that Tufts is ahead of the curve in a lot of ways (particularly our social media presence).
Highlights included Diane McDonald of Texas A&M, who recapped their successful (and fun!) Social Media Scavenger Hunt; Gene Begin of Babson College, who had a very informative presentation on building a social marketing strategy; and Jeff Cram from ISITE Design, whose Digital Strategy Report Card is a must-view. Another highlight was hearing Tufts’ name announced as winner of an EduStyle award.
I participated, as well, helping to facilitate a topic table with Kieran Lal from Acquia, in which we discussed the use of Drupal as a Content Management System in higher ed.
Although I spent most of my time at the conference, they gave us a few free hours to explore San Antonio. And what better way to do that than a trip to the Alamo?
I learned about Texas history and refrained from making any of the obvious “Pee-Wee’s Big Adventure” jokes. Combined with the valuable information I learned at the conference itself, this was an all-around success!