We have been remiss in updating in recent weeks, but it is surely not due to a lack of Web Comm happenings!
In fact, as with the nature of our jobs as web professionals, we have been experiencing an overload of change these days, which we are excited to share with you!
These changes, unfortunately, start with some bittersweet news. After more than seven years at Tufts, our colleague Georgy Cohen left the university in a full-time capacity at the end of November, to start her own business, Crosstown Digital Communications (http://takethecrosstown.com), a consultancy geared toward higher education.
One of the original members of Web Comm, Georgy played a significant role in shaping the university’s web presence, most notedly launching and developing a strategy around the university’s social media efforts. While we will miss both Georgy’s expertise and humor, we are excited for her during this transition in her career and we have seen this as a great opportunity for Web Comm to really look at our team and figure out how to best utilize this new opening.
The first thing we did was examine the content end of Web Comm which previously consisted of a manager of web content and strategy (Georgy) and a web content specialist (myself).
Looking at how these two positions have evolved over the years, we came to the conclusion that we have two main roles when it comes to web content: a strategist and an implementer.
After four years of working for Web Comm, starting out as an editorial assistant in 2008, then promoted to web content specialist in 2009, I am excited to step into the role of manager of web content and strategy. My goal, and the goal of the position is to take a holistic approach to content at the university, working as an aggregator of all the amazing stories being produced across the university by faculty, staff, students and alumni and figure out how to utilize it as part of our overarching content strategy.
In addition to my role, we are excited to announce a brand new Web Comm position, the online community specialist. This position will be responsible for the day-to-day management of the university’s main social media channels, including Twitter, Facebook, Foursquare, YouTube and Flickr and will act as the primary liaison between Web Communications and other social media practitioners at the university.
As anyone who manages a brand on social media knows, it is a full-time commitment if you want to do it right and fully engage with your community. This new position shows our commitment to the community we have built in the current realm of social media, and is structured to adapt as new and exciting engagement opportunities continue to emerge.
If you have any questions about the position or know someone who may be interested, feel free to contact me at Kaitlin.firstname.lastname@example.org.