We’ve been working on updating our tips and best practices documents and are pleased to share these Twitter Tips with you. We could say quite a bit about Twitter and its best practices here at Tufts, so we’ve divided the topic up into different sections. In this post, we’ll offer some insight into getting started with Twitter. Next time, we’ll share tweeting tips and finally we’ll cover insider tips and tricks.
If you’re considering creating a Twitter handle, we are always happy to meet with you to discuss goals and strategy,as well as offer insights and ideas for creating and maintaining the account. Before creating a Twitter account, you should read “Considering Social Media” and complete the “Social Media Planning Guide” to make sure Twitter is the right fit for your needs and resources.
- Twitter allows groups and individuals to stay connected through the exchange of short status messages (140 character limit)
- Twitter encourages frequent updates, engagement and “retweeting” content
- Twitter account managers should be able to respond with some immediacy and engage in conversation
- Image: When you upload your user image, it will only show as a 48 x 48 pixel avatar when seen via Twitter on the web or a client (such as Hootsuite or TweetDeck), but users can click on the image to see a larger version. Instead of uploading the 48×48 image, upload a larger version (e.g., 300 x 300 px). Also, be sure it is either an image in the public domain or an image that you own the rights to.
- Theme: Twitter provides some default themes and allows a great degree of color customization for profile pages. You can also upload a custom background, but make sure the image is public domain or you have rights to the image prior to using it.
- Name: You will need to choose a username, the @ name used by other Twitter users, and also a name for the account. These two names should be the same or very similar. Your name should not be “Tufts University,” but a clear description of your department or organization. Remember, people outside of Tufts may not know acronyms or abbreviations that we are familiar with.
- Bio: Be sure to include the full name and description of your department or organization in the Bio field.
Stay tuned for Twitter Tips Part 2, where we will offer tips on creating tweets and share some examples.