With 140 million active users tweeting 340 million tweets each day, Twitter may very well be a great place to reach your audience. But making sure you are keeping your followers interested and engaged – and not just broadcasting information – is essential.
Buddy Media recently analyzed user engagement from more than 320 brands’ Twitter handles and compiled the results into a study entitled “Strategies for Effective Tweeting.” You can download the complete study PDF here, but here are a few interesting takeaways:
- Craft short tweets: Tweets that contain less than 100 characters receive 17% higher engagement than longer tweets. Remember to leave a little extra room in a tweet so your followers can add their own text before retweeting your content.
- Include a link: Tweets that contain links receive 86% higher retweet rates than tweets that do not include a link.
- Include one or two hashtags, if appropriate: Tweets with hashtags receive two times more engagement than those without hashtags. But make sure to limit hashtags to two per tweet: Tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags. Tweets that use more than two hashtags actually show a 17% drop in engagement.
- Include a photo: Tweets that include images have engagement rates two times higher than tweets without an image.
- Post during the day: When brands tweet during “busy hours” (8am – 7pm), they receive 30% higher engagement than tweets that fall during “non-busy hours” (8pm – 7am).
- Post on the weekends: Although we’re not in the office most weekends, that’s when many people are on Twitter. Scheduling posts and taking a few minutes to monitor and respond could increase engagement with your audience.