Last Friday, Marin Porges, A82, came back to the hill to discuss news coverage of the 2012 election with students. Porges has more than 25 years of experience in journalism and is currently a senior producer of news standards and practices at NBC News and previously worked at ABC News. She was the 2012 recipient of the Tufts P.T. Barnum Award for Excellence in Entertainment.
Porges began her discussion by describing her experience in journalism and her current role as senior producer of news standards and practices. She specifically detailed how her role took a part in the 2012 election: for the first time in her career, Porges took a seat at the “Decision Desk,” an secluded area where only senior producers and political science statisticians deal with data coming in from each state. Her job as senior producer was to approve the conclusions the statisticians came to from the data for reporting, a job she described as scary. Throughout her discussion, Porges stressed that it’s “better to be right than first,” even though NBC was the first network to call Obama’s victory on election night at 11:12pm.
Porges also made attendees aware of journalistic and ethical standards and processes. For example, she discussed how NBC makes sure to include the context of any piece of news they report that was given to them by any political party or candidate in order to have complete control of the messages they are sending to their audience. This, Porges stressed, keeps audiences informed and trusting the network since, “once our viewers don’t trust us, we’ve lost it all.”
Porges also taught her audience that every news organization uses the same exit polls. Since these news organizations don’t have enough money to each have an exit poll, they pool their resources. She also discussed that a special group at NBC reports and checks voting irregularities. She went into detail about the things that complicate election coverage like early voting. By election night, 50%+ of the battle ground states will have already voted so the exit polls aren’t as reliable as they used to be. In order to solve this problem, news stations have resorted to new tactics like calling voters in battle ground states to add to their exit poll data.
Another complication for Porges and her team is social media. Today her journalists have to be trained on everything: camera work, editing, writing, and this has made their work “a lot easier and a lot harder.” In the past, journalists could get help from experts on their team, but today, there is no time to fully train journalists one-on-one on the skills they must know. Also, on election night, journalists are given sensitive material, which they must not disseminate through their social media channels prior to the news being reported as stated by NBC policy. Yet during this election, NBC dealt with two instances of people on their team tweeting information before it was reported. Porges advised students to be careful of their social media presence claiming that, “It’ll come back to haunt you,” and asking them to check the social media policies of the news organization they work for and to make sure students don’t send anything on email that they wouldn’t want to be public.
The discussion ended with a Q&A session and the chance for students to meet and network with Porges.