“Power of e” is a series of my exploration of student innovative ventures and creations by Tufts students. Tufts students flex their passion through skills they’ve acquired in and out of the classroom and this is the stage to highlight these amazing students. “Power of e” will be featured on the blog at least once a month. Be sure to let me know your thoughts on these features and if there is anything you are working on, contact me
In my first feature, seniority takes hold. This week I’m featuring spruce created by current Tufts seniors Angus Schaefer, Bernita Ling, and Misako Ono. spruce heightens individuals visibility through stylish resumés, elaborative logos, chic business cards, and eye-catching posters to gather a creative design edge against their competitors. But it doesn’t stop there! If you need a stylish design boost in any capacity you can run your idea by spruce.
All great ideas stem from a problem that an entrepreneur wants to solve with their product or service being a unique solution. I contacted Bernita Ling, a fellow Engineering Psychology major and design wiz who is one of the founders, to uncover spruce. Bernita explains: “Image matters. [The problem we] saw was many people here at Tufts who are incapable of generating the image they wanted for themselves, and we saw an opportunity for ourselves to help them.”
Once a great idea has been cultivated and formulated, an A-team is essential to generate this idea to life. This creative trio have been friends since freshmen year and approach their creative work together with immense passion, “which is one of the most important traits to have in a venture like this,” Bernita stresses. All of the founders had been doing creative work on their own before spruce: Angus – poster and logo design, Misako – photography and design, and Bernita – photography and design. Combining talent and centralizing skill set into one service, spruce was born. From the first glance at their website, the design layout is flat, straightforward, minimal, and clean. Bernita expresses the look and feel of the website maximizes the impact, while maintaining their own personal aesthetics without distracting from the content.
spruce has been showing great traction and the founders have been busy! Hopeful, the founders should see growth based on the positive reviews from their early clientele. “We aren’t positive what the future holds, which only makes it more exciting. Whatever happens, we are sure that spruce will remain as an essential starting point for all three of us in our future careers.” From one entrepreneur and designer to another, best of luck my friends! Excited to see what else is in store for you! If you would like to get in contact with spruce, you can use their contact form here on their website.
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