Hi all, sorry for the delay in posting this, I was at an event all weekend.
Goffman talks about how advertisers use their advertisements to depict the “behavioral representations of our cultural assumptions about the nature of the sexes.” He also speaks about how these representations and expressions depict an “ideal conception of the two sexes and their structural relationship to each other, accomplishing this in part by indicating, again ideally, the alignment of the actor in the social situation.”
Goffman also talks about how commercial photographs involve performed poses that are presented in a style of being “only natural.” Are there any commercial photographs that you believe have poses and situations that are portrayed as “natural” but you have not experienced in your life? Are there any advertisements that you believe accurately depict “natural” gender expressions? How do you think advertisements target transgender people with these idealistic representations of gender?