Public health officials in Colorado are facing an unprecedented challenging: explaining to teens why they shouldn’t smoke marijuana after the state legalized it. Campaigns against teen drug use usually rely on the scientifically proven health risks, but the studies on the risks of marijuana, especially to the developing teen brain, are still in their preliminary stages. Colorado’s public health campaign hinges on that exact idea and tells teens “Don’t be a lab rat”, complete with human-sized lab rat cages.
Read more about Colorado’s public health campaign at NRP.org.