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The Get Covered Guide: An interview with Lucy Berrington

The Get Covered Guide: An interview with Lucy Berrington

This week I spoke with Lucy Berrington, MS HCOMM ’13, co-author of the Get Covered Guide: Understanding the New Health Insurance. She wrote the guide in spring 2013 as her Applied Learning Experience (ALE). How did you begin the project? My preceptor at Enroll America needed an environmental scan of existing outreach and enrollment tools and materials relating to Medicaid, CHIP and SNAP. We were looking at what could be repurposed for the Affordable Care Act effort. … Read entire article »

Filed under: Affordable Care Act

Keeping Pace with Health Communication in the Digital Age

Keeping Pace with Health Communication in the Digital Age

Did you know?? The Mayo Clinic posts recipes, fitness tips and information on health topics to its 9,000 Pinterest followers. The Center for Connected Health, a division of Partners Healthcare, Boston’s largest healthcare system, personalizes text messages for diabetic patients. HRSA (U.S. Health Resources and Services Administration) uses YouTube to teach providers the basics of clear health communication. An array of digital channels—websites, social media, mobile apps, text messaging, and so on—represent unprecedented avenues for disseminating health information, engaging … Read entire article »

Filed under: Digital Health Communication

9M and Counting: The Affordable Care Act

9M and Counting: The Affordable Care Act

On January 10, 2013, the total ACA enrollment totaled 9 million, following a cascade of education campaigns from health insurers, employers and federal and state governments. Getting the word out beforehand was a gargantuan effort. BACKGROUND At the federal level, the US Department of Health and Human Services (HHS)website includes steps to coverage via the marketplace, specifics of coverage changes for different groups (e.g. women, those with pre-existing conditions) and key elements of the law. HHS has … Read entire article »

Filed under: Affordable Care Act

I’m Beautiful the Way I Am

I’m Beautiful the Way I Am

This fall, New York City Mayor Michael Bloomberg launched a new public health communication initiative, I’m a Girl. The campaign aims to enhance young girl self-esteem and counter the unrealistic images of women portrayed by media. It’s a collaborative effort of several city agencies including the Human Resources Administration, The Center for Economic Opportunity., The NYC Commission on Women’s Issues, The Administration for Children’s Services, The Department of Youth and Community Development, The Department of … Read entire article »

Filed under: Health Messaging

Big Data Shows Monday is Key to Health Messaging

New research shows promise about when to disseminate health communication messages for smoking cessation campaigns. The study, published in the Journal of American Medical Association, Internal Medicine shows that people are most likely to consider quitting smoking on Mondays. Tobacco use accounts for at least 30% of all cancer deaths and 87% of lung cancer deaths, according to the American Cancer Society. Nearly 44 million Americans still smoke. New Monday Pattern Discovered The researchers were comprised of a collaborative group from San Diego State University, the Santa Fe Institute, The Monday Campaigns and Johns Hopkins Bloomberg School of Public Health. They looked at Google searches from 2008 to 2012, in six languages (e.g. English, French, Chinese, Portuguese, Russian and Spanish). Their findings revealed a weekly pattern in quit smoking search behaviors—a consistent … Read entire article »

Filed under: Health Messaging