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Digital Health Communication Certificate Student Wins Hackathon

Digital Health Communication Certificate Student Wins Hackathon

The Tufts Institute for Innovation hosted the #HumanHealthHack ideation/business planning competition Feb 5-7, 2016 to address nutrition and food insecurity in Boston. Based on her final project designing an app in Mobile Health Design, Digital Health Communication Certificate student Tariana V. Little (far left in photo) worked with an interdisciplinary team of Tufts undergrad and grad students to further develop her idea: an app called Food Finder Instantly (FooFii) that aims to bridge the … Read entire article »

Filed under: Digital Health Communication, Mobile Health Design

Symposium Scholar Visually Summarizes Event with Infographic

Symposium Scholar Visually Summarizes Event with Infographic

Connected Health Symposium 2015 invited five Tufts University School of Medicine students to participate as Symposium Scholars. One of them, Jessica Hooks, a student in the certificate program in Digital Health Communication, wanted to work with other students to record what she learned at the conference. It occurred to her during the conference “that simply handing over a text summary would be ironically unoriginal. The entire point of the conference was to inspire a conceptualization … Read entire article »

Filed under: Digital Health Communication, Health Messaging

Using the Amazon ‘Dash Button’ for Health: Ideas from the Mobile Health Design Course

Using the Amazon ‘Dash Button’ for Health: Ideas from the Mobile Health Design Course

Mobile technology has made it easier to solve health problems in convenient, personalized, and efficient ways. Each class session of the four week Mobile Health Design course includes a challenge that encourages students to work together to approach real-world situations with creative mobile health solutions. Students in the 2015 course were given a challenge to adapt Amazon’s new ‘Dash Button’, which is a device that allows users to place orders at the press of a … Read entire article »

Filed under: Digital Health Communication, Mobile Health Design

Ten Strategies to Use When Communicating Health and Medical Information in Writing

1. Use common, everyday words. 2. Present absolute risk over relative risk. 3. Choose active voice over passive voice. 4. Include graphics to support comprehension. 5. Provide many points of entry into a piece (headers, sidebars, lists, etc.) 6. Know and write for your audience. 7. Make time for revisions. 8. Avoid overused, sensational words like “cure,” “breakthrough,” and “suffer.” 9. Don’t imply causation for observational studies. 10. Tell your reader only what they need to know. List compiled by Alia Bucciarelli, MS, Course Instructor, Writing About Health and Medicine. … Read entire article »

Filed under: Faculty, Health Messaging

SEO Tips and Tricks

SEO Tips and Tricks

Since the average American is exposed to nearly 5,000 advertisements per day* – from promoted tweets, to subway stop ads, to commercials during the morning news- it can be a challenge to create content that catches the eye of your target audience. However, with the right search engine optimization (SEO) practices, it is possible to make your web content stand out among internet searches. Whether you are a seasoned communicator or a health professional in … Read entire article »

Filed under: Digital Health Communication, Health Messaging

How Can Health Communicators Help Prevent the Spread of Measles?

How Can Health Communicators Help Prevent the Spread of Measles?

Measles, a disease preventable through vaccine, can result in serious health implications, and possibly death for more vulnerable members of the population. Earlier this year, a measles outbreak at Disneyland launched a frenzy as both pro-vaccine and anti-vaccine advocates alike reached out to the media to discuss their side of the vaccination issue. For public health professionals, a vaccination seems obvious. Why would an individual choose not to protect themselves, their family, and their community … Read entire article »

Filed under: Health Messaging

Fitbit Refresh- Recycling Wearable Technology

Fitbit Refresh- Recycling Wearable Technology

FitBit, Jawbone UP, and Nike Fuelband are all wearable devices that give individuals feedback on their step count and other health indicators. However, like many other forms of technology, they are used for a short time, or used and replaced by a newer model. What happens to the activity trackers that are discarded? Lisa Gualtieri, PhD, ScM, Assistant Professor in the Department of Public Health and Community Medicine, hopes to give a new life to unused … Read entire article »

Filed under: Digital Health Communication, Mobile Health Design

The Importance of Health Literacy in Today’s Health Care Landscape

The Importance of Health Literacy in Today’s Health Care Landscape

Health literacy is essential to meaningful health communication and informed health decision making. “That health literacy is explicitly mentioned several times within the Affordable Care Act demonstrates how important it is to the rapidly evolving healthcare field,” says Sabrina Kurtz-Rossi, Assistant Professor of Public Health and Community Medicine and Director of the Health Literacy Leadership Institute at Tufts. Sabrina provides both upcoming and currently-practicing health communications professionals with the tools and skills they need to … Read entire article »

Filed under: Faculty, Health Literacy, Health Messaging

Seven Tips for Developing a Coherent Digital Health Strategy

Lisa Gualtieri, assistant professor in the Department of Public Health and Community Medicine and director of the Certificate in Digital Health Communication, shares these tips on developing a digital health strategy. Take the time to step back and think about what you do and why it is beneficial to your audience; Realistically assess your current strengths, weaknesses, opportunities, and threats; Develop a set of goals so you’re clear on what you’re trying to accomplish; For each goal, make sure you have metrics and time frames so you can measure how successful you have been; Develop a set of personas to focus on your target audience’s needs and what they are seeking from you; Conduct competitive analyses to borrow what your competitors do well, avoid what they do poorly, and distinguish yourselves based on your strengths; Revisit, revise, … Read entire article »

Filed under: Digital Health Communication, Faculty

“Where Are They Now?” HCOM Talks to Alum Heather Angstrom, MS’10

“Where Are They Now?” HCOM Talks to Alum Heather Angstrom, MS’10

What were you doing before enrolling in the Master of Science in Health Communication?  Before and during the program, I worked full-time for the Tufts Institute of the Environment (TIE) and the interdisciplinary Water: Systems, Science and Society (WSSS) graduate research and education program on Tufts’ Medford campus. Why did you choose Tufts’ Health Communication program? As an undergraduate student, I double-majored in Studio Art and Women’s Studies, and I was looking for a graduate degree that would … Read entire article »

Filed under: Alumni