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Tufts Health Communication » Digital Health Communication » Keeping Pace with Health Communication in the Digital Age

Keeping Pace with Health Communication in the Digital Age


Did you know??

The Mayo Clinic posts recipes, fitness tips and information on health topics to its 9,000 Pinterest followers.

The Center for Connected Health, a division of Partners Healthcare, Boston’s largest healthcare system, personalizes text messages for diabetic patients.

HRSA (U.S. Health Resources and Services Administration) uses YouTube to teach providers the basics of clear health communication.

An array of digital channels—websites, social media, mobile apps, text messaging, and so on—represent unprecedented avenues for disseminating health information, engaging with patients on health topics, and changing behavior.

In particular, the prolific use of mobile communication devices in the U.S. has paved the way for organizations to adopt a more personalized and participatory approach to healthcare. Ninety-one percent of U.S. adults own a cell phone, with 31% using their phone to search for health information, and 52% to record their personal health data. Mobile communication enables healthcare organizations to better engage patients, quickly disseminate information about a crisis, increase compliance, and even monitor health remotely. For example, the Center for Connected Health’s program Text2Move collects activity data from patients’ pedometers remotely and uses that data to send tailored messages motivating patients to meet their activity goals.

Keeping up-to-date on a constantly evolving array of digital channels is no easy task. As the digital health revolution grows, so does the demand for professionals who can think strategically about which channels to use and how to use them effectively to maximize outreach. Tufts University’s Health Communication Program addresses this increasing demand with the introduction of a new certificate program in Digital Health Communication. One of the few graduate-level programs of its kind, the certificate is designed for working professionals and can be completed on a part-time basis in one year.

Filed under: Digital Health Communication

One Response to "Keeping Pace with Health Communication in the Digital Age"

  1. The tip of the iceberg, so to speak – healthcare organizations are bringing creative approaches to how they use technology. Some of them are very successful at reaching their target audience, some less so. And even when one teaches these topics, it is a lot of work to keep up with how technology is changing!

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