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Tufts Health Communication » Digital Health Communication

SEO Tips and Tricks

SEO Tips and Tricks

ShareSince the average American is exposed to nearly 5,000 advertisements per day* – from promoted tweets, to subway stop ads, to commercials during the morning news- it can be a challenge to create content that catches the eye of your target audience. However, with the right search engine optimization (SEO) practices, it is possible to make your web content stand out among internet searches. Whether you are a seasoned communicator or a health professional in … Read entire article »

Filed under: Digital Health Communication, Health Messaging

Fitbit Refresh- Recycling Wearable Technology

Fitbit Refresh- Recycling Wearable Technology

ShareFitBit, Jawbone UP, and Nike Fuelband are all wearable devices that give individuals feedback on their step count and other health indicators. However, like many other forms of technology, they are used for a short time, or used and replaced by a newer model. What happens to the activity trackers that are discarded? Lisa Gualtieri, PhD, ScM, Assistant Professor in the Department of Public Health and Community Medicine, hopes to give a new life to unused … Read entire article »

Filed under: Digital Health Communication, Mobile Health Design

Seven Tips for Developing a Coherent Digital Health Strategy

ShareLisa Gualtieri, assistant professor in the Department of Public Health and Community Medicine and director of the Certificate in Digital Health Communication, shares these tips on developing a digital health strategy. Take the time to step back and think about what you do and why it is beneficial to your audience; Realistically assess your current strengths, weaknesses, opportunities, and threats; Develop a set of goals so you’re clear on what you’re trying to accomplish; For each goal, make sure you have metrics and time frames so you can measure how successful you have been; Develop a set of personas to focus on your target audience’s needs and what they are seeking from you; Conduct competitive analyses to borrow what your competitors do well, avoid what they do poorly, and distinguish yourselves based on your strengths; Revisit, revise, … Read entire article »

Filed under: Digital Health Communication, Faculty

Master’s in Health Communication a Laughing Matter for Cartoonist

Master’s in Health Communication a Laughing Matter for Cartoonist

Share I didn’t expect that grad school would be a step on my path to becoming a better cartoonist, but here I am! I’m finishing up my master’s degree in health communication, and the Tufts program has been exactly what I needed. I’m an indie cartoonist and a member of the local comics collective Boston Comics Roundtable. I’m also an employee at Massachusetts General Hospital, and a few years ago, I started introducing healthcare themes into my comics. Then I attended … Read entire article »

Filed under: Digital Health Communication, Health Messaging

Keeping Pace with Health Communication in the Digital Age

Keeping Pace with Health Communication in the Digital Age

Share Did you know?? The Mayo Clinic posts recipes, fitness tips and information on health topics to its 9,000 Pinterest followers. The Center for Connected Health, a division of Partners Healthcare, Boston’s largest healthcare system, personalizes text messages for diabetic patients. HRSA (U.S. Health Resources and Services Administration) uses YouTube to teach providers the basics of clear health communication. An array of digital channels—websites, social media, mobile apps, text messaging, and so on—represent unprecedented avenues for disseminating health information, engaging … Read entire article »

Filed under: Digital Health Communication