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Tufts Health Communication » Health Messaging

Symposium Scholar Visually Summarizes Event with Infographic

Symposium Scholar Visually Summarizes Event with Infographic

Connected Health Symposium 2015 invited five Tufts University School of Medicine students to participate as Symposium Scholars. One of them, Jessica Hooks, a student in the certificate program in Digital Health Communication, wanted to work with other students to record what she learned at the conference. It occurred to her during the conference “that simply handing over a text summary would be ironically unoriginal. The entire point of the conference was to inspire a conceptualization … Read entire article »

Filed under: Digital Health Communication, Health Messaging

Ten Strategies to Use When Communicating Health and Medical Information in Writing

1. Use common, everyday words. 2. Present absolute risk over relative risk. 3. Choose active voice over passive voice. 4. Include graphics to support comprehension. 5. Provide many points of entry into a piece (headers, sidebars, lists, etc.) 6. Know and write for your audience. 7. Make time for revisions. 8. Avoid overused, sensational words like “cure,” “breakthrough,” and “suffer.” 9. Don’t imply causation for observational studies. 10. Tell your reader only what they need to know. List compiled by Alia Bucciarelli, MS, Course Instructor, Writing About Health and Medicine. … Read entire article »

Filed under: Faculty, Health Messaging

SEO Tips and Tricks

SEO Tips and Tricks

Since the average American is exposed to nearly 5,000 advertisements per day* – from promoted tweets, to subway stop ads, to commercials during the morning news- it can be a challenge to create content that catches the eye of your target audience. However, with the right search engine optimization (SEO) practices, it is possible to make your web content stand out among internet searches. Whether you are a seasoned communicator or a health professional in … Read entire article »

Filed under: Digital Health Communication, Health Messaging

How Can Health Communicators Help Prevent the Spread of Measles?

How Can Health Communicators Help Prevent the Spread of Measles?

Measles, a disease preventable through vaccine, can result in serious health implications, and possibly death for more vulnerable members of the population. Earlier this year, a measles outbreak at Disneyland launched a frenzy as both pro-vaccine and anti-vaccine advocates alike reached out to the media to discuss their side of the vaccination issue. For public health professionals, a vaccination seems obvious. Why would an individual choose not to protect themselves, their family, and their community … Read entire article »

Filed under: Health Messaging

The Importance of Health Literacy in Today’s Health Care Landscape

The Importance of Health Literacy in Today’s Health Care Landscape

Health literacy is essential to meaningful health communication and informed health decision making. “That health literacy is explicitly mentioned several times within the Affordable Care Act demonstrates how important it is to the rapidly evolving healthcare field,” says Sabrina Kurtz-Rossi, Assistant Professor of Public Health and Community Medicine and Director of the Health Literacy Leadership Institute at Tufts. Sabrina provides both upcoming and currently-practicing health communications professionals with the tools and skills they need to … Read entire article »

Filed under: Faculty, Health Literacy, Health Messaging

Master’s in Health Communication a Laughing Matter for Cartoonist

Master’s in Health Communication a Laughing Matter for Cartoonist

I didn’t expect that grad school would be a step on my path to becoming a better cartoonist, but here I am! I’m finishing up my master’s degree in health communication, and the Tufts program has been exactly what I needed. I’m an indie cartoonist and a member of the local comics collective Boston Comics Roundtable. I’m also an employee at Massachusetts General Hospital, and a few years ago, I started introducing healthcare themes into my comics. Then I attended … Read entire article »

Filed under: Digital Health Communication, Health Messaging

I’m Beautiful the Way I Am

I’m Beautiful the Way I Am

This fall, New York City Mayor Michael Bloomberg launched a new public health communication initiative, I’m a Girl. The campaign aims to enhance young girl self-esteem and counter the unrealistic images of women portrayed by media. It’s a collaborative effort of several city agencies including the Human Resources Administration, The Center for Economic Opportunity., The NYC Commission on Women’s Issues, The Administration for Children’s Services, The Department of Youth and Community Development, The Department of … Read entire article »

Filed under: Health Messaging

Big Data Shows Monday is Key to Health Messaging

New research shows promise about when to disseminate health communication messages for smoking cessation campaigns. The study, published in the Journal of American Medical Association, Internal Medicine shows that people are most likely to consider quitting smoking on Mondays. Tobacco use accounts for at least 30% of all cancer deaths and 87% of lung cancer deaths, according to the American Cancer Society. Nearly 44 million Americans still smoke. New Monday Pattern Discovered The researchers were comprised of a collaborative group from San Diego State University, the Santa Fe Institute, The Monday Campaigns and Johns Hopkins Bloomberg School of Public Health. They looked at Google searches from 2008 to 2012, in six languages (e.g. English, French, Chinese, Portuguese, Russian and Spanish). Their findings revealed a weekly pattern in quit smoking search behaviors—a consistent … Read entire article »

Filed under: Health Messaging