Seth Godin (E82) was featured on Smart People Podcast last week. Godin, a world-renowned expert on marketing and entrepreneurship, has published thirteen best-selling books. In addition he founded companies such as Yoyodyne, an internet based direct marketing site, and Squidoo, a community website based on user-created, interest-specific pages.
Smart People Podcast was created at the end of 2010 with the purpose of interviewing savvy, experienced individuals on topics as broad as sports, philosophy, economics and everything in between. In the interview Godin discusses his 2010 book Linchpin: Are You Indispensable? among other topics.
It’s not enough to be aware of the domain you’re working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.