Root to Fruit

Undergraduate Carolyn Pace, E12, is one of 1,237 start-up applicants participating in this year’s MassChallenge. Her project, titled Root to Fruit, aims to help bring locally grown food to mass grocers while simultaneously improving the quality of life for farmers by giving them access to formerly inaccessable markets. Pace is looking to launch the program in Boise in the spring of 2013 and then expand to other Northwest areas by 2016. You can hear Pace explain more about her start-up in the video below, as well as sign up and vote for her proposal here.



  1. #1 by Mari Pierce-Quinonez on May 2, 2012 - 11:04 am

    I work at TIE and we recently profiled a Tufts alumnus who is working for a very similar company here in Massachusetts, Organic Renaissance FoodEx. You can check out our interview here.
    Maybe there is a potential connection to be made between Carolyn and Maurin!

    Also, it seems that there are already two companies near Boise that are doing this kind of work:

    Good luck though Carolyn, glad to see food-related projects in Masschallenge!

  2. #2 by Carolyn Pace on May 7, 2012 - 9:00 pm

    Thanks Mari! I just found out that I was featured on this website. Cool!
    FoodEx looks like a perfect fit for the restaraunt business, and Idaho’s Bounty does good work, but neither addresses the produce handeling process. One of the main time sucks for a farmer is washing, packing, and storing the produce before sale. RTF will streamline that process and allow the farmers more time on growing.
    Hope to run into you around TIE!

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