In an economic climate where a bachelors degree no longer guarantees a job after graduation, one Jumbo has taken it upon herself to go above and beyond in the hiring process – she created a blog, “How to Market to Me: Your Guide to the Millennial Market.”
In her blog, Lindsey Kirchoff, A12, profiles select Boston companies, talks marketing, and breaks down what makes millennials tick with insights that could only come from from being part of the hard-to-reach generation herself. One of these insights came from an unlikely source: superhero movies:
It seems strange to think of movies as narratives for our time, but hey, I’m an English major. In response to the hardships of the Great Depression, escapist movies, such as The Wizard of Oz dominated the 1930s. Superhero movies provide an ideal narrative for a generation facing enormous challenges.
Think about it. Millennials were raised in the time of everyone-gets-a-trophy parenting. We were told that we were being special just for being our unique selves. Social networks, like Facebook, encourage us to promote our inherent individuality for the world to see. In short, we were told to believe we were special because we were ourselves.
Now, take superheroes. With the exception of self-made heroes like Batman and Iron Man, the majority of superheroes received their powers for chance, not merit. Whether it’s a spider bite or a gamma ray accident, the origin of most powers are through no action of their own, but rather an event beyond their control. Superheroes are ordinary people randomly granted extraordinary abilities. The merit wasn’t earned, but they use it for greatness.
Despite the Great Recession, high unemployment rate, polarizing political division and climate change, millennials remain a surprisingly optimistic generation. Whether it’s naivete, ignorance or just the faith in ourselves, we plan to take on this great responsibility–even if we don’t necessarily have great power.”
You can check out Lindsey’s blog here.