What Makes U.S. Energy Consumers Tick?

This new article in the Summer issue of Issues in Science and Technology emphasizes the social dimensions of energy innovation, especially the question of what makes consumers adopt more efficient energy technologies.  Written together with John Randell of the American Academy of Arts & Sciences where I was a Visiting Scholar this spring, this article is part of a special section of the magazine on the social and behavioral dimensions of environmental policy.  We argue for increased attention to the social sciences in energy policy.

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