Charlie Wilson, Arnulf Grubler, Greg Nemet and I have a new article in Nature Climate Change that finds that efficient end-use technologies contribute large potential emission reductions and provide higher social returns on investment than energy-supply technologies. Yet, public institutions, policies and financial resources pervasively privilege energy-supply technologies. Citation is: Wilson, C., Grubler, A., K.S. Gallagher, and G. Nemet 2012 “Marginalization of end-use technologies in energy innovation for climate protection” Nature Climate Change, Vol. 2, November, pp. 780-788.