The Assistant Manager for Visitor Research provides essential support in designing, planning, executing, and reporting on multiple visitor research projects throughout the year. Visitor research plays a significant role in informing Museum decisions on new initiatives and changes; and in understanding the demographics, motivations, and visitor experience of different segments of the Museum’s 6.2 million visitors. Over the past three years the Market Research group in Visitor Services has conducted from thirteen to eighteen projects per year, surveying or interviewing from 5,800 to 9,500 visitors each year. This position plays a key role in creating and maintaining this large body of research.
The Assistant Manager is integral in the development and design of projects; is responsible for primary research, conducting interviews, data analysis and coding; and assumes full responsibility for many of the projects, including report writing. He/she will work directly with visitors and survey data to develop insightful and balanced conclusions for each study. In addition this position supervises and trains a team of Museum volunteers.
Visitor research projects serve departments across the Museum, including Curatorial, Digital Media, Education, Development, the Director’s and President’s Offices, Membership, and External Affairs. Projects range from research to support new initiatives or gallery re-interpretations to understanding the visitor experience, and from evaluations and reporting for funding purposes to an annual economic impact study.
Primary Responsibilities and Duties:
• Responsible for coordination of all research projects and surveys, including Great Hall surveys, exhibition exit interviews, other visitor interview projects.
• Working with the Market Research Manager, participate in the conceptualization, design, and testing of research projects. Work closely with Museum staff in different departments (including curatorial, development, membership, education, digital media, merchandise, external affairs) to develop research projects.
• Ability to draw valid insights and assessments from survey data and visitor comments to impart insightful and balanced conclusions to Museum management.
• Assume full responsibility for certain projects, from initial stages to reporting.
• Supervise surveys conducted in the galleries, the Great Hall, at The Cloisters, and elsewhere.
• Conduct interviews and other primary research.
• Write, create, and supervise on-line surveys. Data inputting, coding, and reporting. Statistical analysis. Chart design.
• Significant report writing, including both written reports and presentations.
• Manage and supervise the team of survey volunteers, including hiring, training, and working with the volunteers during surveys; train volunteers in interview techniques; coordinate interviews for all research projects; work with each volunteer in the initial stages of new projects.
• Must be sensitive to work demands and deadlines. On occasion survey or other work schedules may demand weekend and evening work.
• Other related duties
Requirements and Qualifications:
Experience and Skills:
• 3-5 years related work experience
• Strong conceptual and creative thinking, matched with the ability to listen and interpret the visitors experience.
• Experience working with quantitative and qualitative data. Ability to handle multiple projects.
• Strong writing skills.
• Familiarity with research methodology, including formative and summative evaluations, audience research, interview techniques, questionaire design.
• Familiarity with innovative research techniques, online and mobile survey technologies.
Knowledge and Education:
• Masters or equivalent in arts administration, sociology, economics, market research, museum education, or related fields.
• Background in art, art history, or cultural organizations required.
• Prior experience conducting primary visitor research and program evaluation. Demonstrated analytical and report writing abilities.
• Demonstrated capacity to work with data and statistics. Familiarity with statistical software such as SPSS. Familiarity with survey software such as Qualtrics and SurveyMonkey.
• Skilled user of Microsoft Word, Excel, and Powerpoint. Familiarity with other presentation software a plus.
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