Posted July 22, 2014
This senior-level position provides an audience-centric attitude that connects people with the museum’s content and experiences. The director of marketing is responsible for the development and implementation of annual and long-range marketing and communications planning for the museum. S/he provides a strategic marketing perspective to the museum’s director and senior management regarding exhibitions, programs, visitor services/volunteers, and operations, and serves as a member of the museum’s senior management team. S/he also supports the efforts of corporate areas such as development and membership, as their efforts relate to promoting the museum. S/he directs the museum’s advertising programs and budget, and encourages cross-museum collaborations to generate greater awareness and/or revenue for the museums. S/he oversees media relations, branding, social media, electronic marketing, and works with other external-facing departments to manage the museum website. S/he liaises with membership, marketing directors at the other Carnegie museums, and corporate communications to improve communication and encourage efficiency. S/he manages communications crises as needed, providing leadership and advice to museum director, PR staff, and corporate communications. S/he provides team-oriented, motivational leadership and is able to coach and manage teams of people with diverse backgrounds. The position offers an opportunity to have a lasting impact on the future of the museum and the region’s cultural development.
A Bachelor’s degree in marketing, communications, or related field and at least seven years of marketing experience is required with a record of successful career growth.
Knowledge, skills, and abilities: The candidate must have a nuanced understanding of the values of a mission-driven organization; preference is given to candidates with nonprofit marketing experience, ideally in a museum or related cultural institution. Strong analytical skills are necessary as is experience in media relations, community outreach, public relations, and advertising. The ideal candidate should possess a proven ability to develop and successfully implement a strategic marketing plan, along with excellent communication skills, both oral and written; strong interpersonal and supervisory skills; knowledge of marketing research; and budgeting and administrative skills. The position requires flexibility and ability to juggle multiple competing priorities under pressure.
EOE: This employer is committed to a diverse workforce, and to hiring individuals with disabilities, veterans, and all protected classes.
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Apply URL: http://www.carnegiemuseums.org/hr