Applications due September 16, 2014.

Position Summary:

The Director of External Affairs leads and champions fundraising, museum-wide marketing and public relations efforts, and events for the museum. He or she leads organizational projects that have large-scale impact on the museum.

Working with the Director, senior museum management, Board of Trustees, Ambassador Council, and others the Director of External Affairs develops priorities and operational focus for the external affairs department and deploys resources to support established business priorities. The Director of External Affairs, through the External Affairs staff and personally, cultivates relationships with all key constituencies and establishes a network of allies—at all levels internally and externally—that will inspire and drive the rigor, value, and benefits of the development process throughout the museum.

The Director of External Affairs guides and supports the development of relationships with all donors and prospects; guides all cultivation, solicitation, and stewardship; coordinates effectively with the Board and specifically with the Development Committee and Ambassador Council; oversees the planning and implementation of strategic goals to advance the museum’s message and brand; and monitors the internally and externally created events and their associated earned revenue.

The Director of External Affairs coaches and mentors direct reports and constituents in development methodologies and techniques and manages the external affairs team to achieve established performance targets and milestones. He or she provides regular updates on department performance against plan.

The Director of External Affairs reports to the Director.

Responsibilities and Duties:

Organizational Administrative

Direct, coordinate, and manage the External Affairs department that functions as an integral part of the museum; ensure projects are integrated with other museum activities and the overall mission and strategic objectives

Act as a contributing member of the museum’s Management Committee to analyze and identify areas of increased opportunity or risk and direct the appropriate resources based on those analyses

Work with the Director, Management Committee, Board, and staff to set departmental current and long range goals and objectives that support the museum’s overall objectives; prepare resource forecasts, work plans, and policies subject to approval by the Director

Provide support and leadership to subordinates, work closely with other departments to coordinate the accomplishment of work plans, new directives, and new objectives across all assigned groups

Make regular presentations to key internal and external groups and management

Accomplish special projects as directed by Director

Development and Advancement

Maintain expert-level knowledge of fund raising, marketing, branding, PR tools, standard practices, procedures, and processes

Direct the museum’s collaborative development and advancement activities that support key funding and strategic goals and objectives

Act as the primary interface with the Board, Board Committees, museum senior management, and the public for developing programs and managing the coordination of resources for External Affairs to develop tactical and strategic targets and provide oversight of project elements

Guide the development of External Affairs department projects and programs; monitor on-going performance indicators to ensure that the External Affairs work group(s) is/are meeting critical performance targets. Provide performance feedback to work group(s) and individuals

Ensure that all museum activities and operations are carried out in compliance with local, state, and federal regulations and laws governing museum operations

Develop and install procedures and controls to promote communication and adequate information flow within the operation and with all key individuals and work groups within and outside of assigned work group(s)

Create and continuously improve the structure and processes necessary to manage the External Affairs operational activities and its projected workload to ensure success; review operating results of the External Affairs department, compare them to established objectives, and takes steps to ensure that appropriate measures are taken to correct unsatisfactory results

Ensure that all of the museum’s development and funding-related data, including financial, project, and other operations data, are captured, maintained, stored, and able to be retrieved in an efficent and effective manner


Manage department staff; assure all performance management requirements are met; oversee department and staff performance and effectiveness; track and report on performance metrics and drive improvement in compliance with internal policies and guidelines

Ensure that the responsibilities, authorities, and accountability of all direct subordinates are defined and understood

Develop remediation plans to address External Affairs department technical and performance gaps; direct, conduct, and coordinate project and intervention performance reviews. Identify and quickly resolve personnel and/or process problems/issues affecting performance and make timely decisions related to issues

Identify training and development needs for the External Affairs staff and ensure that appropriate training is provided to meet the needs

Measures of Accountability:

Development and Advancement project performance data indicates appropriate levels of progress and performance
Customers and constituents of the Director of External Affairs are making progress toward achievement of their contributions and credit the Director of External Affairs for his/her contributions
Department and budget reports show satisfactory levels of improved cost control and ROI performance on projects and activities
Relationships between the Director of External Affairs and other departments are harmonious and productive
Coordination with other department teams is creating smooth operation of cross-functional relationships, procedures, processes, and data/information flow
The Director of External Affairs has maintained a focus on delivered results in the presence of daily operational pressures

Key Knowledge and Skills:

Communicate with people outside the museum, representing the museum to the public, government, and other external sources in person, in writing, or by telephone or e-mail; provide information to supervisors, co-workers, and subordinates by telephone, in person, written form, or e-mail; observes, receives, and otherwise obtains information from all relevant sources

Raise professional/operational management standards throughout the museum; confront conflict and resolve interpersonal and performance issues

Implement and manage organizational change; effectively act as a change agent

Knowledge of business and management principles involved in strategic planning, resource allocation, leadership techniques, and coordination of people and resources

Develop constructive and cooperative working relationships with others, and maintains them over time

Develop specific goals and plans to prioritize, organize, and accomplish work

Knowledge of media production, communication, and dissemination techniques and methods; this includes alternative ways to inform and entertain via written, oral, and visual media

Knowledge of principles and methods for showing, promoting, and selling products or services, including marketing and brand strategies and tactics

Knowledge of principles and procedures for personnel selection and training, ability to motivate, develop, and direct people as they work; able to identify the best people for the job

Provide guidance and direction to subordinates; identify the developmental needs of others and coach, mentor, or otherwise help others to improve their knowledge or skills; work across supervisor groups to resolve issues and develop lasting effective solutions

Give full attention to what other people say, take time to understand the points being made, ask questions as appropriate, and doesn’t interrupt at inappropriate times

Manage one’s own time and the time of others

Use logic and reason to identify the strengths and weaknesses of various solutions, conclusions, or approaches to problems or to persuade others to change their minds or behavior

Plan and manage multiple and simultaneous process improvement projects

Familiar with impacts that legal and regulatory requirements and policies have on performance improvement activities; considers the relative costs and benefits of potential actions to choose the most appropriate one

Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, and other office procedures and terminology

Financial analysis and financial management skills

Key Characteristics and Traits:

Strong interpersonal /relationship-building skills; strong interpersonal /relationship-building skills
Collaborative and truly involves others; establishes strong working relationships and promotes productive cooperation
Follows through on commitments
Confident without being arrogant
Shows good judgment
Anticipates and handles problems before they become major issues
Unafraid of conflict and maintains composure and resolves conflict professionally; resilient and can handle setbacks and pressure well
Inspires confidence, commands the respect of others; elicits trust
Intellectually honest and discreet
Understands effective delegation, follow-up, flawless delivery process
Willing and effective coach and others seek him/her out for advice and guidance
Action oriented—takes initiative, keeps attention focused, results oriented
Strong decision making skills analyzes facts; decisions consider effective use of time and resources
Dependable and accountable; focused on quality and accuracy; commitment to delivery on time, within budget and as specified
Values integrity, honesty, and ethical behavior
Fits museum mission and “values” and is culturally competent
Professionally assertive—able to work effectively with internal and external customers, managers, peers and subordinates
Organized and insists upon organization; disciplined in following museum policies and regulations
Comfortable with unusual or non-traditional points of view
Analytical and creative problem-solver


Bachelor’s Degree in marketing or related field from a qualified accredited college or university
CFRE certification a plus


10 years of development
5 years of successful major gifts and planned giving experience
5 years marketing/PR and events experience
5 years of successful staff management experience
Experience in the non-profit sector—preferably arts, education, or healthcare
Must have a proven track record of delivering value that resulted in revenue achievement and/or cost reduction
Must have demonstrated leadership experience with internal and external cross-functional teams
Experience working and communicating effectively with multiple levels of key constituents and internal and external work groups

Other Job Requirements:

Must fulfill required background checks
Some travel is required
Must be able to work a flexible schedule, when applicable; may be required to work some nights and weekends

Application Information:

Application deadline is September 16, 2014. Candidates are asked to submit a letter of interest, resume, references and salary history to the HR Manager, 3501 Camp Bowie Blvd., Fort Worth, TX 76107 fax 817.665.4315 or to EEOC.

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