Courtesy of the Network for Good, here’s a free ebook download: The Big Event – 5 Tips for Making Your Next Event a Great Success.

Lots of museums see events as a way to gain revenue, stakeholders, and recognition. There’s all sorts of interesting debate out there about whether or not events are successful in doing that. One thing’s for sure, though – no matter how high your hopes, if your event isn’t well-planned, there’s a good chance it will end up costing you the things you all the things you hoped to gain.