Reminder: tonight, the NEMA Young and Emerging Professionals will be hosting a book club discussion of Socialnomics by Erik Qualman.
The YEPS are meeting from 6:00 – 8:00 p.m. at the Old State House.
Here’s their announcement:
NEMA YEPs Book Club #3
When: Wednesday, March 14, 2012, 6:00-8:00 pm
Where: Bostonian Society, Old State House, 206 Washington Street, Boston, MA 02109
Who: All museum professionals interested in reading and discussing the book of choice. Books are chosen through in-person event voting and online voting via the YEPs Facebook page.
Book: “Socialnomics: How Social Media Transforms the Way We Live and Do Business” by Erik Qualman
Join the NEMA YEPs for their third book club meeting on Wednesday, March 14, at 6:00 pm, at the Old State House in Boston! The book discussion will focus on Erik Qualman’s “Socialnomics,” highlighting how museums can utilize social media as an education and interpretation tool, to build community, to strengthen relationships, and to expand their reach and visibility. Not sure if the book is for you? Check out this video, by the author, on YouTube:http://www.youtube.com/watch?v=fpMZbT1tx2o for an amazing overview of how social media truly is ‘transforming the way we live and do business.’
From the inside flap of “Socialnomics”:
“Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.
Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today’s best businesses and marketers are learning to profitably navigate this new landscape…
In “Socialnomics,” Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.”
For more information on the Bostonian Society and Old State House, visit:www.RevolutionaryBoston.org
For more information on “Socialnomics” and Erik Qualman, visit: www.socialnomics.net/