Associate Director of Communications & Marketing [Bay Area Discovery Museum]

The Associate Director of Communications & Marketing will develop, implement and manage strategic internal and external communications and marketing plans for the Museum and separately, its Center for Childhood Creativity (CCC). He or she will work to increase attendance, membership, and brand recognition for the Museum and the CCC.  The goal is to position the institution asthe destination for children ages 0 – 8, their families, caregivers and teachers, as well as the thought leader in early childhood education and creativity through the work of the Museum’s Center for Childhood Creativity.  This full-time, exempt position will report to the Museum’s Director of External Relations.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Communications Strategy (60%)

• Develop comprehensive and strategic communications plans (including PR and advertising) for Museum and CCC that support all Museum and CCC initiatives and raise national profile of Museum and CCC.
• Lead positioning strategy and brand development for Museum and CCC to ensure consistent brand identity and messaging both internally and externally.
• Implement communications plans through efforts that may include, but will not be limited to, publications, advertising, PR, social media, internal newsletter, digital and on-site materials.
• Oversee, create and implement strategic advertising strategy and planning through print, social and digital media channels, including media selection and timing, negotiation of in-kind media sponsorships, copywriting, graphic design, and evaluation for the Museum and CCC.
• Assess effectiveness of Museum’s communications and publicity programs in achieving strategic goals and provide reports to the Board and Senior Leadership Team.
• Support the development team to create and implement effective marketing and communications strategies to meet the Museum’s fundraising goals.
• Support the Director of the CCC and the Associate Director of Museum Programming to meet the Museum and CCC’s strategic educational goals.

Marketing (30%)

• Develop and implement comprehensive marketing strategy to promote the Museum and CCC’s strategic goals and evaluate on an annual basis.
• Leverage data and analytics to improve marketing effectiveness and collaborate with education staff to ensure Museum offerings meet the needs of audience segments and maximize participation, based on visitor feedback/demand.
• Support the Visitor & Membership Manager in the implementation of short- and long-range market development and communications plans to achieve strategic and annual growth in number of visitors and member households, and in upgrading members to donors.
• Oversee, in conjunction with Associate Director of Museum Education, special exhibition strategy for rentals.

Management (10%)

• Oversee Graphic Designer, Marketing & Communications Manager, Marketing & Communications Coordinator and Reservations Associate.
• Participate as a member of the Leadership Team on an as needed basis, contributing to key strategy, policy, culture and management decisions of the Museum.

SKILL REQUIREMENTS AND QUALIFICATIONS

• B.A. / B.S. degree or equivalent experience required; Master’s degree preferred
• Minimum three to five years of professional experience in marketing communications, promotions and public relations
• Strong written and verbal communication skills
• Availability on select weekend days and evenings for event support
• Experience writing in a variety of styles
• Detail-oriented, self starter with high initiative
• Ability to think innovatively and creatively
• Ability to work well both independently and as a team member
• Excellent telephone/customer service skills
• Previous experience in a non-profit, cultural, or educational institution highly desirable, but not necessary
• Computer-savvy with familiarity with social media networks, Photoshop, InDesign iMovie, Word, and Excel

NOTE TO CANDIDATE

Due to the sensitivity and requirements of our positions, you should expect to undergo and be cleared of an employment background/criminal check, if extended an offer for employment. You may also be asked to provide proof of educational degree(s), licenses or credentials pertinent to the position.

TO APPLY

Please send a cover letter, resume and 3 references to:

Bay Area Discovery Museum
Attn: Kim Marcellino
557 McReynolds Rd.
Sausalito, CA 94965
Email: kmarcellino@badm.org

Fax: 415-339-3901

ABOUT US

Our mission: To ignite and advance creative thinking for all children.

The Bay Area Discovery Museum is designed to ignite creative thinking in children. 7.5 acres of natural beauty inspires families to engage in a world of possibilities. Framed by the majestic backdrop of the Golden Gate Bridge, the Museum is a space for imaginations to run wild. Every curated detail of our exhibits brings creative thinking to life for all stages of childhood. Navigate winding tunnels to develop physical and intellectual risk-taking skills. Feel the rush of cold-water tide pools that surprise and awaken curiosity. Imagine new worlds by transforming into a spider, a ship captain, or a bridge builder. At every turn is a new opportunity to challenge the boundaries of creativity.

Now we are taking these experiences beyond our physical location. We launched the Center for Childhood Creativity in 2011 to pioneer new research, thought-leadership, and teacher training programs that advance creative thinking in all children—extending our impact beyond the Museum.

WHAT WE OFFER

The Bay Area Discovery Museum offers a high-energy, results-oriented, creative and fun environment where all staff members contribute to creating an innovative environment that helps us achieve our mission. In addition to competitive salaries and benefits, we offer the knowledge that your skills impact over 300,000 Museum visitors each year onsite and many more in the community through the Museum’s Center for Childhood Creativity.

The Bay Area Discovery Museum is an equal opportunity employer committed to diversity.