Senior Manager, Database Marketing
Engaging. Dynamic. Fun.
As one of the world’s renowned art museums, the MFA boasts a collection that spans nearly all cultures and time periods—ranging from the art of ancient Egypt to French Impressionism to Contemporary. There’s art and so much more to interest people from all walks of life. The Museum is a lively social destination that offers concerts, films, and lectures while also serving as an important community and educational resource for schools and families.
Our mission is to preserve and share our treasures with Boston and beyond while providing an engaging and memorable experience for all our visitors. This would not be possible without our talented staff, volunteers, donors, members, and community partners.
Our culture is built on scholarship, collaboration, trust, and mutual respect. We embrace change and the opportunity it brings and are committed to develop, reward, and retain our valuable staff.
Join us for what promises to be an enriching, vibrant, and ever-changing experience. And, yes, a fun place to work!
Under the direction of the Director of Membership and Database Marketing, the Senior Manager, Database Marketing will manage database marketing efforts to meet the Museum’s goals of increasing engagement, attendance, membership, and ticket sales.
Essential Functions:
• Determine and implement overarching strategy for database marketing.
• Design database marketing campaigns that support both individual and institutional priorities and objectives for stakeholders in Membership, Education, Public Programs, Retail, External Relations, and other departments. Take into consideration on sale dates, audience, capacity, sales patterns, etc.
• Create a database marketing calendar of approved campaigns and ensure timing and strategies of campaigns are well coordinated with Communications and other areas of the Museum.
• Supervise Database Marketing Managers and the Database Marketing Coordinator to ensure the timely and accurate production and execution of campaigns.
• Analyze campaign results and translate data into recommendations and plans for enhancement and optimization.
• Meet regularly with stakeholders to review campaign performance and make future campaign decisions.
• Represent database marketing in Museum-wide efforts when necessary.
• Coordinate with Communications colleagues to plan schedule, editorial, and images.
• Bachelor’s degree required, along with three to five years of experience in marketing, communications, e-commerce, or e-business, and a proven track record of successfully developing direct marketing strategies and content.
• Excellent planning and project management competencies, strong analytical skills, the capacity to understand report metrics, and the ability to create plans, execute them, and achieve results.
• Solid understanding of internet/web tools: new media, social media, e-marketing, web trends, analytics, user generated content and blogs, etc.
• Production knowledge, including use of content management systems, publishing workflows, and approval cycles.
• Excellent interpersonal communications skills, written and verbal, and ability to develop and maintain positive business relationships.
• Proven experience in managing and leading a team.
• Knowledge of Adobe Campaign (formerly Neolane), Litmus, and Microsoft SharePoint preferred.
For consideration, please submit your cover letter and résumé to: resumes@mfa.org. You may also submit your materials via postal mail to: Human Resources Department, Museum of Fine Arts, Boston, 465 Huntington Avenue, Boston, MA 02115.
The Museum of Fine Arts, Boston is an Equal Opportunity Employer and seeks diversity in its workforce.
January 07, 2016
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