Director of Marketing [Remai Modern, Saskatoon, Saskatchewan, Canada]

Description

Director of Marketing

Profile:

Reporting directly to the Executive Director and CEO, the Director of Marketing is chiefly responsible for the realization of Remai Modern’s brand, marketing, communication, guest experience and retail operations and supports the development and implementation of marketing and communication tactics for local and global audiences.

Key Responsibilities & Accountabilities:

Executes the strategic marketing direction, brand strategy, communication and public relations strategies for the Gallery.

– Delivers on the strategic vision by developing and implementing business development plans that meet annual revenue generation targets from product development and sales, admissions, rentals, memberships, events, value-added services and new ventures.

–  Conducts market research to inform the Gallery’s marketing, communications and public relations strategies.

– Responsible for managing and growing the customer base including setting direction for and evaluating the overall customer experience.

– Manages the customer service area including overall visitor experience, reception services, way-finding and information delivery.

– Ensures brand alignment and editorial direction on all gallery materials including, design, production and distribution.

– Oversees the visual identity, providing direction for graphics standards, branding guidelines and marketing collateral.

– Supports the strategic direction of Remai Modern through the marketing of development and fundraising programs and events.

– Cultivates and builds relationships with members of the media and press and directs Communications staff in building media interest in the gallery. Ensures regular contact with target media and timely and appropriate responses to media requests.

– Assists with preparation of media/press briefings, speeches, presentations and talking points for the CEO, members of the Board and Campaign Committee and the senior staff team.

– Manages the relationship, contracts and deliverables from consulting firms on marketing, branding, advertising, media, and public relations.

– Prepares the Marketing and Communications Department’s revenue and expense budgets, monitors progress and reports.

– Recruits, directs, supervises, trains, develops and evaluates the performance of assigned staff.

– Performs other related duties as assigned.

Requirements

Experience & Qualifications:

University Degree in marketing, commerce, business, journalism or public relations.

– Seven to nine years’ progressively responsible experience in design and execution of marketing with a minimum of 3 years’ experience at the senior leadership level.

– Strong familiarity with and passion for the arts and tourism sectors combined with knowledge of public sector and non-profit organizational operations.

– Proven competency in business development combined with current knowledge of marketing and social media trends.

– Demonstrated ability in overseeing the design and production of print and web-based materials and publications.

– Demonstrated ability in analyzing sales patterns and research to inform decision-making.

– Demonstrated ability to build and foster effective relationships with assigned staff, trustees, volunteers, artists, donors and sponsors.

– Demonstrated ability to direct and support staff in achieving desired results.

– Ability to establish and maintain effective working relationships with staff.

– Demonstrated ability to express ideas and concepts effectively, orally and writing, including the ability to prepare and present oral and written and audio-visual reports of a specialized nature and the ability to create a persuasive case to garner support for key programs and projects.

– Ability to maintain a high level of professionalism, discretion, and confidentiality.

– Demonstrated organizational and planning skills.

– Demonstrated skill in the use of a computer using the Microsoft Office Suite and related marketing systems.

Job Details:

English essential; additional languages an asset

Full time with additional evening and weekend work as required

Saskatoon, SK

Salary: $94,539.88 – $111,083.04 (2015 rates)

Application details

Position will remain open until the right candidate is found.

For more information, or to apply, e-mail careers@remaimodern.org.