|Date: October 2012
Position Title: Membership and Annual Fund Manager
Department: Annual Giving and Special Events/Development
Supervisor: Director of Annual Giving and Special Events
ICP is seeking a Membership and Annual Fund Manager to coordinate and manage the Membership and Annual Fund programs. ICP Membership accounts for approximately $500,000 in revenue each year with roughly 3,800 members. The Annual Fund raises approximately $200,000 each year in a variety of ways including direct mail, special giving opportunities, and an online campaign.
The Membership and Annual Fund Manager will spearhead ICP’s direct marketing appeals to a broad constituency and will be responsible for building ICP’s base of supporters through the two programs. The Manager will run the Membership program and help a growing fundraising program identify, cultivate, and demonstrate the importance of annual unrestricted support by raising funds and awareness for the Annual fund through direct marketing, events, and social media. The Manager will work closely with the Development Services team to track membership data in the underlying database (currently Raiser’s Edge), and analyze trends to enhance ICP membership revenue through direct mail, marketing, and membership events. The Manager works closely with the Director of Annual Giving and Special Events to identify prospects for upgrading and stewardship opportunities.
The Manager will work to create an initiative in which members are encouraged to support the Annual Fund and vice versa, as well as to coordinate mailing schedules, recognition events, etc. so that Membership and the Annual Fund are in sync.
Create incentives for upgrading and renewing; ensure a continuous flow of new members by working with the ICP Development Services team, list brokers, mailing houses, and cultural institution partners; Grow all levels of membership, particularly the entry levels ($75, $100, etc.) by creating a strong data and analysis driven membership campaign.
With the Director of Annual Giving and Special Events, plan and create a strategic restructuring of the membership program, including an overhaul of current levels and benefits.
Develop an incentive for ICP alumni to become Members and Annual Fund supporters, and grow that program over time.
Develop and implement a strategic action plan with objectives, timelines and assessment components for the Annual Fund program including identification, cultivation, solicitation and stewardship of constituents.
Integrate a growing annual fund into the larger development landscape at ICP.
Create and manage a full range of benefits related to categories of membership (including but not limited to: invitations to openings, gallery talks with photographers, private collection visits, studio tours, guest privileges, etc.) insuring that these benefits are in line with benefits offered to other donor groups within ICP.
Work with Director of Annual Giving and Special Events to identify and steward Members and Annual Fund donors.
Work with Development Services team to ensure that materials are mailed in a timely manner and on a consistent basis.
Work with vendors on creation of design and text, and select premiums for direct mail and email campaigns for both programs.
Initiate reprints and production of membership brochure, cards, guest passes, envelopes, renewals, etc.
Develop at least three direct mail appeals per season. Strategize mailing lists and messaging.
Work with Annual Giving Assistant on the FOCUS membership program.
Work with Special Events Manager to arrange and execute all membership events; work with the Community Engagement team to promote membership sales on site.
Undertake additional responsibilities as assigned.
Education and Training: Minimum Bachelors’ degree. Ideal candidate has completed coursework or training in direct mail procedures, marketing, non-profit management, or a related field.
Work Experience: Minimum 5 years experience in membership and/or development, preferably with an arts/cultural/educational organization.
Skills and Abilities:
Working Conditions Physical Demands:
The International Center of Photography (ICP) is a museum and school dedicated to the understanding and appreciation of photography. ICP’s programs include exhibitions, collections, and education and serve the general public, members, students, and professionals in the field of photography. ICP was established in 1974 by photographer Cornell Capa as an organization dedicated to “concerned” photography as an agent of change. The ICP School, with total annual enrollment at approximately 4,000, includes Community Programs, continuing education, full-time certificate and MFA programs, and a Library. The ICP Collection includes more than 100,000 works representing a unique history of photography and museum galleries serve an audience of approximately 150,000 annually. ICP has an international reputation as one of the world’s leading institutions dedicated to the photographic medium.
To apply, send résumé with cover letter and salary requirement in confidence to:
The International Center of Photography is committed to Equal Opportunity Employment.