Marketing & Public Relations Manager [Anchorage Museum Association]

Working for the Anchorage Museum at Rasmuson Center and its support organization, the Anchorage Museum Association, means working with dynamic people and doing meaningful work for Anchorage’s premier cultural hallmark.

Job Title: Marketing & Public Relations Manager (Program Promotion)

Position Summary:

Under general supervision of the Director of Marketing and Public Relations, this position has the responsibility for maintaining an active and effective marketing and public relations program, expanding the museum’s visibility in the community through development and implementation of effective communications strategies and vehicles.

Essential Duties and Responsibilities:

• Compiles materials for printed and electronic media; performs content, technical and copy editing and writes material if needed; oversees all phases of publication from editing through development of technical specifications for printing and working with printers and graphic designers.
• Ensures printed and electronic materials are consistent with museum’s branding strategy and adhere to identity standards; ensures dissemination of information on museum programs and exhibitions to Marketing and Public Relations department for subsequent publicity generation purposes.
• Writes and edits content for and assists with coordination of the museum’s bi-monthly newsletter.
• Proofreads printed material from other departments, such as exhibition label copy, education training and public program materials, advertising, sales and marketing collateral materials to ensure accuracy.
• Develops and implements appropriate communications tools and methods to publicize museum activities, including press releases, public service announcements, press kits, media alerts, fact sheets and other media-related material. Develops and disseminates programs and exhibits schedule and posts content to online calendars.
• Develops content for electronic communications including e-communications, Web site and social media. May assist in developing and producing online audio-visual content.
• Serves as primary liaison with Education and Public Programs Department and the Visitor Services and Enterprise Department. Develops and implements public relations and marketing strategies for promotion of Education initiatives and Public Programming, including coordination and development of print and electronic materials. May develop self-guided tour content and other materials related to enhancing the visitor experience. Develops and maintains content for electronic lobby display screens.
• Assists other museum departments and serves as resource for all departments in targeting audiences for promotional communication and programs and consults with other staff as needed to assist in planning public relations strategies for programs.
• Respond to inquiries from the general public, providing information directly or channeling requests to appropriate departments.
• Provide assistance with production of membership and exhibitions publications, including preview invitations, membership brochures and direct mail appeals; coordinates other departments’ publications both in and out of house, including design, production and distribution.
• Coordinates photographic documentation of museum events when appropriate; manages requests from advertising and media agencies for on-site photography and videography. Maintains image database for Marketing and Public Relations Department.

• Assists in the updating and implementation of museum marketing and public relations plan (conducting research, using marketing and PR tactics to achieve specific goals, evaluating program effectiveness).

• Assists with day-to-day public relations activities. May coordinate details associated with publications distribution or perform other duties as assigned by the museum director or designees.
• Maintains active memberships in American Association of Museums Publication/Communication section, American Marketing Association and Public Relations Society of America/Alaska Chapters.

• Assists in the maintenance of various media contact lists and clip logs.
• Develops museum programs and exhibits schedule and distributes to print and electronic media; submits museum information to electronic community calendars via the Web.
• Responds to media inquiries; may serve as media spokesperson, as needed.
• May represent museum at media road shows and trade booths and public events.
• Performs other duties as assigned.

Knowledge/Skills/Qualifications:

• Knowledge and experience in the area of publication design and production.
• Knowledge of and experience with marketing and public relations principles and tactics.
• Excellent writing, editing, proofreading and communication skills, creative problem solving.
• Proven skills in organization, planning, attention to detail.
• Strict adherence to deadlines and ability to manage multiple projects simultaneously.
• Knowledge and experience in writing for electronic media.
• Knowledge of graphic design principles and printing processes.
• Proficient with MSWord and Excel.

Qualifications:

• Bachelor’s degree in journalism, public relations, English or in the written communications field required.
• Minimum of five years progressively responsible experience in editing, writing and publication production within an organization required.  Experience within museums preferred.
• Minimum of two years experience in public relations, including media relations preferred.

Work schedule is Monday-Friday, 8-5PM with occasional weekend and evening work when necessary based on business needs.

This is an FLSA-Exempt-level position.   The salary range for this position is as follows: Minimum: $44,642.00 Mid-range: $52,520.00 Maximum: $62,498.80.   The Anchorage Museum offers a competitive benefits package.

Interested parties may complete an employment application and submit it along with a resume and cover letter via email, fax or mail. Please note we are unable to accept resumes in place of an employment application. All positions are open until filled unless otherwise noted.

LOCATION:

Anchorage Museum at Rasmuson Center

Attn: Human Resources

625 C Street, Anchorage, Alaska 99501

(907) 929-9200 tel

(907) 929-9216 fax

Email: employment@anchoragemuseum.org

Website: www.anchoragemuseum.org

“The AMA will not discriminate against any employee or applicant for employment because of race, color, religion, national origin, ancestry, age, sex or marital status or who is a ‘qualified individual with a disability,’ as that phrase is defined in the Americans with Disabilities Act. AMA will take affirmative action to ensure that applicants are employed and that employees are treated during employment without regard to their race, color, religion, national origin, ancestry, age, sex, marital status or physical or mental disability.”

Posted 04/09/2013 BMK