A Shift Towards Conscious Business?

That being said, the book recognizes Whole Foods’ role as a flag-bearer of conscious business – privately administered healthcare for employees, maintenance of executive salary caps, full wage transparency, and generous benefits all demonstrate that Whole Foods walks the Conscious Capitalism talk. In resonance with these internal practices, Whole Foods is one of only thirteen companies to be listed in Fortune’s “Best Places to Work” every year since the list’s inception in 1998, and received multiple awards and recognitions from the Environmental Protection Agency among other honors. At the same time, the company has enjoyed a high degree of success on the stock market compared to its sector’s average, and continues to enjoy sustained growth.

The role of stakeholder support

The fundamental assertion in Conscious Capitalism— that free market capitalism is “inherently virtuous because it is based on voluntary exchange” — is an oversimplification of a more nuanced history. But that doesn’t negate the fact that the larger point rings true. Purposeful, mission-oriented strategy is noble, and it represents a viable long-term model for the business world. Hopefully, by providing a road map for how to implement its four tenets,Conscious Capitalism can articulate this truth to a wider audience. By highlighting the virtue of “shared-value business,” Conscious Capitalism should help shift the current malaise towards “business as usual” into the optimism and trust fostered by “doing well by doing good.”

We can only hope that Conscious Capitalism – so successful at bringing organics to the mainstream – can help realize a conscientiously-oriented business paradigm for the 21st century.

Page 2 of 2 | Previous page

PDF Freeware    Send article as PDF   

Leave a comment