Results of the 2009 Literacy Campaign

To determine whether mobile phones are a more effective and cost-efficient means of teaching literacy/numeracy to adults than traditional methods, Project ABC uses a rigorous impact evaluation approach. This involves not only randomly assigning villages to the ABC program during the first year, but also annual data collection of literacy tests and household surveys. Furthermore, as the project targets both men and women, this will allow us to measure the potential differential impacts of mobile phone technology on both groups.

Results from the first year of the program suggest that ABC increases students’ test scores as compared to the traditional literacy curriculum, and that this effect continues eight months after the program.

Calendar of Activities

March-December 2008: Project Development
December 2008: Village selection
January 2009: Baseline survey and student selection
February 2009: Start of classes in 1/2 of villages
April 2009: Training of ABC Literacy Teachers, start of ABC activities
June 2009: End of first-year classes, literacy tests
January 2010: Midterm survey, literacy tests
February 2010: Start of second-year classes in all villages
April 2010: Training of 2010 ABC Teachers, start of ABC activities in new villages
June 2010: End of second year of classes, literacy tests
January 2011: Final survey, literacy tests
February-June 2011: Third year of literacy classes
June 2011: Literacy tests, rollout