Category Archives: Media

Advertising and Attitude Change

So let’s put what we’ve read/talked about regarding attitude change into practice. Check out the ad above. What do you think, is it more likely to operate effectively via the central or peripheral route to persuasion? Why do you say … Continue reading

Posted in Attitudes, Chapter 7, Media | 2 Comments

Cross-Cultural Social Perception (in this case, of beauty)

A student who took PSY 13 with me a year ago sent me a link this week.  It’s to an interesting story on the Huffington Post in which a reporter sent a picture of herself (right) to contacts in 25 … Continue reading

Posted in Attraction, Chapter 10, Chapter 4, Cross-Cultural, Media, Social Perception | 12 Comments

The NFL’s Least Favorite Super Bowl Ad

This ad first started making the rounds on my Facebook feed during Super Bowl XXXVIII a few years ago.  Stick with it all the way to the end for the payoff: For those non-football fans out there, it’s an ad … Continue reading

Posted in Chapter 3, Media, Racial Bias, Schemas, Stereotypes, Uncategorized | 9 Comments

More on Schemas, Expectations, and Race

Reactions in light of our new topic of social cognition? What’s the relevance here of schemas?  The type of associations Eberhardt et al. (2004) discuss?  For that matter, what about the bystander intervention component at play here?

Posted in Bystander Effect, Chapter 3, Media, Racial Bias, Schemas, Social Cognition, Stereotypes | 9 Comments

On Correlations and Causation

from http://xkcd.com/552/ As you heard in our second lecture (and, undoubtedly, have heard before in previous courses in Psychology and other scientific fields), just because a correlational relationship emerges between variables in a study does not mean we know anything … Continue reading

Posted in Chapter 2, Media, Research Methods, Research Study | 9 Comments