University of Massachusetts Lowell
Inn and Conference Center
Lowell, MA 01854
The conference brings diverse communities together to examine the potential of Out of Home Media(mass transit, billboards, posters, smart phone apps., radio, etc.) to foster informal science learning about climate change among the commuting adult population.
Experts representing marketing, communication, risk analysis, science education, mass transit, informal learning, and atmospheric research will share their experience and ideas on how to improve the public’s understanding of climate change science with special attention given to new digital tools. The conference focuses on developing discourse between academic and industry personnel with a goal of laying a foundation for more creative, collaborative, and effective initiatives.