Tufts Gets Green

Office of Sustainability's Blog

Author: Betsy Byrum (page 1 of 2)

Cause-Based Marketing and Public Relations Internship

Are you passionate about using communications to make a difference? Are you interested in planning and promoting cause-based events that matter? If so, The Williams Agency may be the place for you! The Williams Agency is an award winning, full-service marketing, public relations and event planning firm that specializes in branding, public relations, green and grassroots marketing, and promoting cause-based events. We focus especially on promoting local food, sustainability, cultural, and zero waste events. With a variety of nonprofit and for-profit clients, the Agency works with mission driven projects and issues we are passionate about. As a certified Sustainable Business Leader, The Williams Agency aims to increase sustainability initiatives and green marketing in all projects.

We are excited to announce that we are now recruiting for our Fall/Winter Internship Program. Interns will be working directly with staff members in all aspects of marketing communications and public relations and become involved in developing and executing PSA’s, Press Releases, connecting with media, taking an important role in managing our media databases, and developing new strategies to attract attention of target audiences for our campaigns. Additional tasks may include helping with event coordination, blogging coordination, media postings, social media strategy, advertising and more. This is an ideal opportunity for someone looking to make a difference while gaining hands on experience with a small, growing, faced paced company. Communications and/or strong writing skills are ideal for this position. Public relations skills and social media skills are also desirable. The position also requires person to own a laptop.

Projects may include:

  • Annual Circle The City, Boston, MA. This is Boston’s premier open streets event promoting healthy lifestyles.
  • Boston Jerkfest, Boston, MA. Boston Jerkfest is a Caribbean style foodie festival celebrating all things hot, and includes a Jerk cook-off, Chef Demos, and wine, beer and distillery tastings.
  • Annual Cambridge Carnival International, Cambridge, MA. Cambridge’s largest festival, a colorful and festive celebration that is rooted in African and Caribbean traditions.
  • SBN’s Local Craft Brewfest and Hyper-Local Craft Brewfest, Seaport District, Boston, MA. Showcases local breweries, wineries, cider, mead, distilleries, and artisan beverages produced in Massachusetts and New England.
  • Annual Boston Local Food Festival, Boston, MA. Boston’s premier food event promoting the joys and benefits of eating local food.
  • Boston Farmers Markets. Marketing Campaign, Boston, MA. This project includes marketing, public relations and branding for all 27 Boston farmers markets. This year’s season includes several campaigns, including a seafood campaign, themed “Celebrate the Fruits of Our Ocean.” with Chef Demos at selected markets.
  • Buy Local Trade Show and Seminar, Boston, MA. This event designed for restaurants and institutional buyers interested in trading with local food suppliers and who desire to buy more locally produced products

Event Marketing Internship duties may include:

  • Work closely with Agency marketing and production teams on all aspects of marketing, communications, public relations, and event planning.
  • Implement public relations campaigns, including researching and updating media lists, email and faxing press release, PSA’s, and event listings, and conducting follow-ups.
  • Develop and manage Constant Contact and similar e-newsletter campaigns for events
  • Attend meetings with senior staff, board members, and volunteers
  • Work collaboratively with marketing team and to implement marketing campaigns and strategies
  • Maintain and update client, sponsorship databases
  • Blogger and volunteer coordination for grassroots marketing campaigns
  • Enhance and maintain client event websites
  • Design and manage social network tools for enhancing website and incorporating into marketing campaigns.
  • Explore web marketing and email marketing opportunities and techniques for driving traffic to client websites
  • Liaison with printers and other designers for the development and production of communication materials and collateral.
  • Work collaboratively with marketing team and to implement event marketing campaigns
  • Provide logistical support for events including contacting vendors for quotes
  • Maintain files and keep up to date
  • Respond to general inquiry calls for client projects and The Williams Agency
  • Follow and participate in The Williams Agency Sustainable Leadership Program guidelines
  • Assist in developing and upholding sustainability program and initiatives

Qualifications

  • Communications and/or Public Relations interest or experience helpful
  • Excellent communication skills, both oral and written
  • Social media/blogging experience or skills
  • Proficient with office productivity suite software (such as Microsoft Word, Excel and PowerPoint); e-mail, and basic web design; ability to use design software helpful (Photoshop, InDesign, Word Press)
  • Self-directed
  • Must be organized and demonstrate strong attention to detail
  • Able to establish and build professional relationships and team player

Hours:  Part Time and Full Time

Compensation: Unpaid, college credit available or Fellowship credit.
To apply: Please send resume and cover letter to: jacqueline@thewilliamsagency.net
and please include “Spring Cause Based Marketing Internship” along with your name in Subject Line of email.

Zero Waste Week Challenge Day 2

I was ready – I remembered to buy only Larabars for breakfast because the wrappers can be Terracycled as opposed to Kind Bars which, due to their clear wrappers, were not. I remembered to choose the Celestial Seasoning’s tea, wherein the little twin teabags come neatly layered in a wax paper wrapper, instead of the other brands which have their pampered teabags individually wrapped in metallic envelopes – NOT RECYCLABLE! I remembered to bring my own plate and utensils to the Environmental Studies lunch and learn about pig farms. I even sat for a spell outside Rancatore’s in Lexington contemplating whether or not ice cream cups could be recycled in the paper bin (they can if they are made like hot coffee cups). However, I forgot about the big items – the bag of catfood that was only one meal short of empty, the granola bag that had only enough for one more bowl of yogurt, the tortilla packet with two tortillas left. Arg! It is the curse of the almost empty bag.

On the other end of the spectrum there are the waste-bespeckled new products – the little clear plastic ‘sealed for your protection’ ring around the organic, unpasteurized apple cider vinegar bottle; the white plastic circle that pops off a new carton of soy milk; the sticky price tag that falls off a new can of cat food. There’s no winning apparently.

Often time, when I talk to my colleagues with kids about the Zero-Waste Challenge they say, “I could never do that – we have too much trash – I couldn’t fit it into a one gallon bag” and I think they’re right, it would be very difficult to carry around the accumulated Styrofoam trays and those little wet diapers that raw chicken comes on from the deli section; the plastic bags frozen vegetables come in; the box liners holding cereal, not to mention the impossible-to-open hard plastic cases that enclose all electronics that one collects throughout the week.

We are drowning in packaging. The world’s oceans and lakes are even slowly turning into a slurry of tiny plastic pieces (I would’ve linked to the NOAA site but it’s unavailable due to the government shutdown). Plastic, because of its handy ability to float, often collects in Texas-sized floating islands in the Pacific. Hmm… don’t even get me started on plastic – did you know that over 190 million barrels of liquid petroleum gases (LPG) and natural gas liquids (NGL) were used to make plastic in America? And you thought fossil fuels were only bad because of climate change.ZWWphoto

How to reduce plastic use and packaging in general? Well, you can start by using a cool reusable water bottle, a handy reusable bag (Huff post can even help you identify the perfect one) and making yourself rad reusable containers for your lunch from clean beverage containers (so cool).  Can one live life without plastic? Well, disregarding the fact that humans did it for the six million years between the emergence of humans and 1940, this woman has not used new plastic since 2007 (and she even started a week-long plastic challenge oh-so-similar to the zero-waste-week challenge!). What do you think – is it not possible for families to reduce their trash? Only college students?

–Tina Woolston

Federal Field Organizer – Environment America (Boston, MA and Washington, DC)

If you’re looking for the opportunity to organize, advocate and fight for the environment, apply to be an Environment America fellow today! Environment America is looking for Federal Field Organizer to start in Boston and Washington D.C. this August.

Organize in politically critical states to advance our national environmental agenda

As part of a team of field organizers working in key states across the country, Environment America’s New England and Mid-Atlantic Federal Field Organizers will build the public and political support we need to advance our national environmental agenda in communities across the regions they are organizing in.

When powerful industries and their political allies stand in the way of environmental progress, we need media attention, the support of broad-based coalitions, an informed public, and grassroots action to counter their power and influence and win the day for our environment. Our federal field organizers will organize news events, bring community leaders and other constituencies together, and organize town hall meetings, rallies and other grassroots actions to show support for our national issues.

Learn more/apply.

President’s Campus Sustainability Council Releases Report

Campus Sustainability Report Cover 02The Campus Sustainability Council, which was convened by President Tony Monaco in January 2012, has released its report outlining recommendations to reduce the university’s environmental footprint.

The Council’s report both renews Tufts’ commitments to greenhouse gas reduction goals and sets new goals focusing on energy and emissions, waste reduction, and water conservation – areas where Tufts’ operations have the greatest impact on the environment.

This document will be the starting point for the next phase in the process: implementation planning, which will be overseen by Vice President of Operations Linda Snyder. The Council, co-chaired by President Monaco and Executive Vice President Patricia Campbell, was comprised of students, staff and faculty representing all Tufts campuses in Massachusetts.

When implementation planning gets underway, we are counting on the Tufts community to stay engaged and participate in creating the change needed to build a sustainable university!

Check out the report now to learn what Tufts has done in the area of sustainability and what is being considered for the future.

 

Organics Program Assistant, City of Cambridge, Public Works Department

This position is part of a MassDEP grant. During the summer of 2012, the City conducted a feasibility study regarding a possible pilot program for curbside food scraps collection from residents for composting. The study included analysis of potential compost facilities within reasonable proximity to the City and acceptable material requirements; and collection costs and tip fees at potential facilities. Based on this analysis and after consulting with City and MassDEP staff, the City Manager has approved the implementation of a one year pilot program for the collection of food scraps from residents, to begin no later than April 2014. The report is online at www.cambridgema.gov/recycle. Under the close supervision of the Director of Recycling, the organics program assistant’s duties and responsibilities include but are not limited to the following tasks related to the MassDEP grant:

  • Evaluate specific needs and best practices for eligibe households. Develop and recruit participants, provide educational materials, schedule info sessions, and answer questions.
  • Develop, design and produce educational content for materials and website (letter to eligible households, flyer promoting opportunity to participate in pilot, postcard to participants, and stickers for kitchen/curbside containers.
  • Order, handle delivery and distribute curbside/kitchen containers and compostable bags door to door, including at info sessions.
  • Ensure ongoing education during pilot of best practices. Develop, implement, and analyze household surveys to get feedback from participants. Conduct field observations of curbside collection and collect participation data.
  • Summarize and help present findings in a Phase 2 and final report including survey responses, pilot results, best practices and lessons learned.
  • Based on the results of the pilot, determine whether to recommend expansion of the residential curbside food scraps collection program City-wide, to continue it for targeted neighborhoods, or to discontinue it. Describe the rational for the decision and incorporate in final report.

Minimum Requirements:  Undergraduate coursework in environmental, communications, planning or other degree granting program that relates to this scope of work.  Must have experience working in an office environment and have excellent interpersonal and public speaking skills. Knowledgeable in analyzing economic and operational issues.  Strong written skills, quick learner, excellent organization skills, and highly motivated.  Must possess a positive and professional attitude, and provide diligent follow-up and attention to detail. Fluency in Microsoft Office.

Rate/Hours of Employment:  $17 per hour; 15 hours per week, 96 weeks. Position will begin in September 2013 through June 2015.

Application Procedure:  Interested applicants should submit a resume and letter of interest via email to: employment@cambridgema.gov or to Personnel Dept, Room 309, City Hall, 795 Massachusetts Avenue, Cambridge MA  02139. Fax 617-349-4312. Review of resumes begins May 28, 2013.   For a complete job description, please visit our website at www.cambridgema.gov and click on Jobs. We are an AA/EEO employer.

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