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Campus Consciousness Tour Featuring Grouplove

November 15, 2013

Imagine your favorite bands—GROUPLOVE, The Knocks, and Saints of Valory—performing right on your very own school campus. Your friends and peers are all around you, swaying to the music and donning giddy smiles reflective of your own. Best of all, the festivities surrounding you are all environmentally friendly! That’s what the Campus Consciousness Tour (CCT) is all about—a half rock tour, half environmental and social consciousness campaign. And on November 15th, CCT will be coming to YOUR school.
This year, the Rainforest Alliance and Lipton are teaming up with Reverb to bring the tour to your campus. It is designed to have a minimal environmental footprint and aims to educate and activate students. Creating an electric atmosphere, the tour is a unique space where students can experience and learn about the positive impacts of sustainability while immersing themselves in the resonating sound of live music.
During the day of the show, an eco-village will be set up with various tents and activities. There will be games, raffles and art introducing students to the importance of sustainable sourcing on campus. Be sure to stop by the Rainforest Alliance booth to learn about our Campus Initiative, which equips college students and professors with the information and tools needed to advance sustainability in the classroom, campus and beyond. At our booth you can pledge to “Follow the Frog” by looking for the Rainforest Alliance CertifiedTM seal when shopping for everyday products like coffee, tea and paper. The little green frog seal is your assurance that a product has been grown and harvested using environmentally and socially responsible practices. We’ll also have a photo wall set up where you and your friends can snap photos and post on social media using #FollowtheFrog and #Lipton hashtags. Participation in these activities will enter you in a raffle for goodies and a meet and greet with the band GROUPLOVE!
We hope that the Campus Consciousness Tour will leave an impression that lasts long after we leave, inspiring you to lead the path toward a more sustainable future. So come out on November 15th and join the party! Bring your friends and let’s have a good time!
For information and resources on sustainable sourcing contact campus@ra.org.


November 15, 2013
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