Create a PSA film and strategic marketing plan to inspire demand-driven change in energy consumption behavior!
This event is being organized with support of the Hult Marketing Club.
Registrations by Team are now being accepted! Deadline for Registration and Submissions: March 23rd. An email with detailed instructions will be mailed closer to the date.
Finalists will be notified by March 30th. Finalist teams will screen the PSA and pitch the accompanying marketing plan on April 6th in Cambridge, MA or upload their presentation if an online competitor by April 6th at 12:01 am EST.
About the Event
The Energy Club of Hult International Business School in Cambridge, MA is excited to announce a new student challenge, “The Future of Energy Awareness: Creating a More Responsible Energy Consumer,” with two categories (one aimed at the individual consumer, the other at small, medium and large businesses) to take place on April 6th, 2013.
Combining the talents of students across disciplines, teams will produce a Public Service Announcement and accompanying marketing plan to provide an effective means to inspire demand-driven change in energy consumption behavior.
Each team of 3 – 5 members should^ include a graduate or undergraduate student of Junior or Senior standing currently enrolled in a program with the following focus:
1. Business/Policy/International Affairs
2. Marketing/Advertising/Mass Communications
3. Film/Graphic Arts
*Optional but Recommended: Engineering/Science
^Due to popular demand, teams are no longer required to have members from all categories and submissions will be considered if the team can demonstrate sufficent skill in the missing area.