Tag Archives: social marketing

Eco – Reps Update

For the past two weeks the Eco-Reps have been very busy planning events and publicizing Recyclemania! Evan, Vishaka, Arshiya, and Dani made a music video to a parody of a popular song by Lonely Island, called “I Just Recycled!”.

 

RecycleMania at Tufts from Arshiya Goel on Vimeo.

With just over 3 weeks left in the competition, Tufts is doing great! In the dorm rankings, Bush Hall is ranked first, followed by Hodgdon, Metcalf, and South, with a B for their overall recycling. Miller is currently in last place, with a grade of C. The Eco Reps in Tilton, Lewis, and Bush have all performed Recyclemania trash-sorting demonstrations during each dorm’s hall snacks to get the residents excited about the competition.
Other events on campus have included a planting event in Hodgdon and a food event in Wren. We have also hosted our weekly meatless meals in Dewick, and many more events are in the works!
In our meetings in the past couple weeks we have discussed social marketing and the legitimacy of different certification labels. Two weeks ago we were given a stack of labels and asked to decide whether or not they actually represent an environmental certification. Two of the labels that were tricky were the Leaping Bunny label found on many cosmetics and the EPEAT label found on many electronics. We learned that these are in fact legitimate certifications, so make sure you buy cosmetics and electronics with these labels! Last week we discussed the importance of social marketing, a strategy of targeting individuals to influence behavior change. We talked about the importance of providing individual incentives to make our residence create more environmentally friendly habits, realizing that social marketing would be a very effective way to create change on campus.
And finally, the applications to become an Eco Rep for next fall is now available! We encourage anyone with any inclination to apply to submit applications, especially if you have any interest in event planning. You do not need to be an Environmental Studies major to apply. We are looking to promote diversity of thought within our group. We look forward to finding new Reps for next year!

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