game-features vs good ux
I’ve been hearing a lot about gaming and how we should make some web-based systems fun. I don’t have anything against games, but what is the development cost of game-like features, and do all users want it? My guess is that no, not all users want it, and should we then provide a version without those features?
Working at an educational institution where in the past, the usability of our academic, business and marketing websites and web-enabled technologies have been at best an after-thought, I don’t need fun. I just want a pleasant, frictionless, efficient tool where I can do what I need to do, and move on.
This short video by Human Factors International: 3 Common UX Mistakes Made by Financial Institutions and How to Fix Them gets it right:
- “What’s impressive is when a tool gets out of the way, and supports what the customers want to do”
- And of course, good old ROI: “A good user experience increases usage, satisfaction and trust”.
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