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The Magical Short-Form Creative Brief

by Melanie St. James on November 7th, 2013

By Jared M. Spool

The Magical Short-Form Creative Brief

Summary: 3/4 page creative brief, read by team members at the beginning of each design meeting.

  1. The Project Objective
  2. 1-2 Key Personas
  3. The Key Scenarios – how people will use this and why
  4. The Key Design Principles

From → Process

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