Fall 2018

‘Tis the Season (for Spending)

Americans love to buy holiday gifts for their pets.

Take a look at what we’re planning this year, according to the American Pet Products Association.

$15.51 Billion

Amount Americans are expected to spend in 2018 on pet “supplies,” a category that includes toys, beds, and over-the-counter medications (but not food).



Share of dog owners who will buy their pet at least one Christmas or Hanukkah present, the highest of any species, followed by 39 percent of cat owners.




Share of reptile owners who buy their pets gifts for those two holidays, the lowest of any species.




The average amount spent on a present for a horse. Only fish owners spend more, $80 on average (new tanks don’t come cheap).




The average per-gift amount for dogs and cats; both species can expect about five presents in a year.




Share of dog owners who throw their pet a holiday or birthday party. That works out to more than six million dog parties a year.


Source: The American Pet Products Association National Pet Owners Survey, 2017-2018

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