Blog 6: Social Robots

A social robot can be defined as “an artificial intelligence (AI) system that is designed to interact with humans and other robots” (1).

Social robots have the potential to completely disrupt the customer experience across all industries. For example, retail stores may not even have a need in the future to staff their stores with people; instead, social robots and other forms of technology could be responsible for tasks like checking customers out, staffing customer service departments, and stocking shelves.

In 2018, Amazon opened their first cashier-less store named “Amazon Go” (3). Customers scan their Amazon app to enter the store and then are free to shop around. Customers only need to pick items off the shelf and then are free to leave the store with their items. The technology in the store is able to pick up what items customers grab and then electronically bills customers through their Amazon profile.

Overview of Amazon Go (2).

Although the stores are highly automated, there are still employees in the Amazon Go stores. Employees are needed in the store in order to stock shelves and assist customers. In the future, I believe that Amazon will look to use more advanced automated processes and social robots in order to eventually create a store that is completely employee-less.

In addition, Amazon currently employs a policy that is not sustainable on a wide-scale. If customers are incorrectly charged or not satisfied with their purchase, then customers are able to get refunded without any farther questions. This system hypothetically would allow customers to take advantage of the system very easily. Social robots are one potential solution to ensure that customers are not able to take advantage of the system.

Amazon Go is finally opening to the public in Seattle, Washington on Monday.
Amazon Go store in Seattle, Washington (3).

There are many unclear tasks that these social robotics will have to be able to perform. Customer service representatives often interact with customers that have highly unique problems. Because of this, it would not be possible for a programmer to instruct the robot on how to solve every possible problem that a customer may have. This is one of the current limitations of social robots as compared to humans: they are unable to handle more complex, situational responsibilities.

Customers swipe their Amazon app to enter the store and the company's "Just Walk Out" technology takes care of the rest.
Customers scan their phone with their Amazon app open in order to enter the school (3).

Although they may have some limitations, social robots offer many potential benefits to companies. For example, social robots allow companies to spend less money on employing their workforce and better access to customer issues. Hypothetically, social robots would be able to keep data on the types of interactions they have with customers. This data could be reported to companies in order to give key insights about customer pain-points. The access to this data would allow companies to solve common customer issues at a faster rate.




  1. Social robots can be very beneficial in future. it is a technology of the future. if you want to know more about such technology I would suggest AOL gold, visit AOL gold download.

  2. The requirements for the employees – for better readability only the
    male or female form used, of course both are meant – have also changed. It is often necessary to go outside of traditional working hours, including on weekends, on public holidays or late in the evening or at night
    be worked. Order peaks do not only vary in the medium or long term
    (Keyword temporary agency work), but can also change at short notice (keywords stress and deadline pressure). Overall, the work requirements
    usually coincide with the employers’ aspiration for a correspondingly high level of employee qualification. At the same time, the labor market is opened up to new groups of people.
    In addition to the developments mentioned, there are also changes in society as a whole that are closely interwoven with and interact with the world of work, for example globalization or demographic
    Change. Various actors from business and politics have meanwhile
    le recognized that the future viability of companies and institutions crucially depends on the long-term viability of employees.

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  5. Un tema muy interesante el de la robotica. Gracias por vuestro conocimiento.

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