Indian Millennials

Just blame it on millennials: They are investing in experiences, not consumption and commodities

Institute for Business in the Global Context | Indian millennials had been handed a political bonanza: Two terms of Modi, a leader they adore at home and in Houston; a muscular post-Article 370 India, which seems to have left a mark on relatively few millennial consciences; and demonetisation, a bad idea then, worse idea now, but popular nevertheless with the demographic.