As technology becomes a more important part of our lives, the importance of digital trust continues to grow. However, so far digital trust has proven difficult to understand: what creates it, what its benefits are, and how one might hope to instill it in customers. In light of this, Mastercard and The Fletcher School at Tufts University created the Digital Evolution Index 2017, a research partnership that incorporates a newly devised framework for digital trust that takes into account: the trustworthiness of the digital environment for each country, the quality of users’ experience, attitudes towards key institutions and organizations and people’s behavior when they interact with the digital world.
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