Digital Planet > On the Record > To Save Twitter, Elon Musk Should Fire Himself

To Save Twitter, Elon Musk Should Fire Himself

Musk’s conflicts of interest make him too dangerous to run the global public sphere.

November 18, 2022

Billionaire Elon Musk’s purchase of and arrival at Twitter has turned the global social media company into a raging dumpster fire with significant consequences all around the world. The closest indication of any method behind the madness may be Musk’s Nov. 9 tweet: “Please note that Twitter will do lots of dumb things in coming months. We will keep what works & change what doesn’t.” Even here, Musk may have been overpromising: Twitter’s offices are now temporarily shuttered following mass firings, reported mass resignations, an apparent exodus of advertisers, a new plague of fake accounts, and confusion over future content policies. Many people are horrified by the Musk mayhem, his longtime critics are having an “I told you so” moment, and those inclined to be generous are taking a cautious view of “too early to tell.” Some former employees fear the platform may only have a few weeks to live.

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