Jumbo Cafe “Deep Dive” Series: Digital Experimentation and Google Ads

Google Ads is a powerful digital marketing tool to capture prospective customers along the entire marketing funnel, efficiently finding the right audiences and delivering the right messages. But did you know that digital ads can also be used earlier in the go-to-market process, to help test products, features, pricing and brand messaging? 

In this dynamic workshop, Noah Cook-Dubin, ex Google Creative Director, and co-founder of KANOA Strategic Marketing Consulting, will join us to share his approach to testing hypotheses using Google Ads. He’ll look at the data available, different approaches in testing, and some common errors to avoid as you learn to make use of this unique, real-world testing environment.

This workshop is part of the Tufts Entrepreneurship Center’s “Deep Dive Series. If you are building a venture and want to get some help applying entrepreneurial frameworks and skills to your venture, join us and get some practice and feedback via interactive exercises!