Marketing and Digital Media Manager
Third time around is the charm! Red Tomato is once again hiring a Marketing and Digital Media Manager. Position is full-time, based in our office in Providence, RI, with hybrid options to work from home and office. See below for details; questions welcome via email; no phone calls please. Position open until filled. Only complete applications with cover letter will be considered.
Please email resume and cover letter explaining your interest and qualifications to Executive Director, Angel Mendez, at amendez@redtomato.org
Position: Marketing and Digital Media Manager
Status: Full time, 40 hours per week.
Location: Providence, RI; some travel.
Reports to: Executive Director
Compensation: Starting salary $55,000 minimum, based on experience; full benefits.
Preferred Start Date: April 1, 2021.
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General Summary
Red Tomato [www.redtomato.org] is a nonprofit organization and food hub, based in Providence, RI. Rooted in fair trade, we strive to bring transparency, sustainability, and equity to every aspect of our work. Food has the ability to connect and empower. We work with fruit and vegetable farmers across the Northeast, and with partners throughout the US, to connect farmers and eaters, sell and market fresh produce, and build a just, ecological food system that allows farms and communities in our region to thrive.
We’re a small but mighty team, dedicated to putting our values into practice. Since 1997, RT has sold over $50 million of local, sustainably grown, farm-identified produce to supermarkets, distributors, and institutions. We’ve built many innovative programs–including Eco Apple®, a certification, marketing and supply chain network for fruit growers; Bypass, expanding food access by connecting regional farms directly to urban communities; and Farming and Food Narrative Project, a research and communication initiative. We’re located in a neighborhood full of other non-profits, good food, good coffee and good company. We offer options for hybrid work from home and office. We seek an experienced marketing and digital media manager who is passionate about food, farms and social change, and who believes the role of marketing goes beyond building sales, to build awareness, involvement and community. This is a unique opportunity to shape our story and implement a full range of marketing, storytelling and communication strategies to build Red Tomato and Eco brands, advance our mission, and position us as an effective leader and collaborator in the good food movement. If you’re an experienced marketer who wants to make a tangible difference for our region’s food and farms, we’d like to hear from you!
Job Responsibilities:
• Develop and implement B2B and direct-to eater brand and marketing strategies, working closely with Executive Director, Art Director and RT team.
• Develop, manage and implement marketing and promotion of RT programs, including Trade, Eco, Bypass, Farming & Food Narrative and Development, in collaboration with RT team, farmers, and other partners.
• Support development and implementation of expanded Eco marketing program, working closely with Founder, Special Projects Director, and partners.
• Translate program and mission-based work into compelling stories that can inspire a broader audience, including consumers and funders.
• Incorporate current consumer research and insights, customer feedback, and emerging food system thought into RT marketing.
• Build and track metrics to measure RT reach and impact.
• Develop and implement annual Marketing plans and budget as part of Strategic Plan.
Digital Marketing:
• Maintain and develop website, enews, social media platforms, and digital content and communications consistent with RT and Eco brand and organizational goals.
• Build a strong, engaged digital community through targeted and collaborative digital media campaigns amplified by growers, customers, and other partners.
Trade and Business Development Marketing:
• Plan and implement marketing support for RT customers, including point of sale and marketing materials, sales presentations, demos and events, in collaboration with Trade and Supply Chain team.
• Support and implement Business Development strategy and initiatives in collaboration with Trade and Supply Chain team.
Other Responsibilities:
• Represent Red Tomato at events, maintain mailing lists, marketing files, and assist in general office support.
Requirements:
• Minimum 5 years relevant marketing or communications experience; more experience desirable. Experience in food or farming also desirable.
• Strong written and verbal communication skills, one-on-one and in groups.
• Experience with Excel, Word, WordPress and other basic digital tools.
• Knowledge, experience, and enthusiasm in standard and emerging digital media platforms, (ie: website, Facebook, Twitter, Instagram); video and audio production also desirable.
• Experience in setting and achieving marketing metrics and goals.
• Creative, organized, self-directed and disciplined.
• Team player on a mission-driven, small team; able to work both collaboratively and independently and make a positive contribution to workplace culture.
• Commitment to Red Tomato mission of strengthening the viability of familyfarms and a fair, accessible, ecological food system.
• Appreciation for diversity in people, experience and ideas.
Red Tomato is committed to fostering a diverse and inclusive community; we consider applicants for employment without regard to, and do not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.
Only complete applications with letter will be considered. Questions welcome via email; no phone calls please. Position open until filled.
Please email resume and cover letter explaining your interest and qualifications to Executive Director at amendez@redtomato.org