Marketing and Communications Associate

Please send resume and cover letter via email to: jobs@thefoodproject.org. In the subject line, write your name and the position for which you are applying, (eg: Jordan Smith – Marketing & Communications Associate)

Marketing and Communications Associate   
WHO WE ARE

Youth. Food. Community. Three important issues that intersect in one place: The Food Project. Here, we believe that food is a unique vehicle for creating personal and social change. Nothing else ties us so intimately to each other and the planet we share, affecting our health, the climate, culture, and poverty and privilege around the globe. If we — young and old from all walks of life — can unite to change the food system, we can change the world. From our urban and suburban farms to our community education programs, we aim to do just that by bringing together youth and adults from diverse backgrounds who work together to build local and sustainable food systems.

Since 1991, The Food Project has built a national model of engaging young people in personal and social change through sustainable agriculture. Each year, we work with more than 120 teenagers and nearly 2,000 volunteers to farm on 70 acres in eastern Massachusetts in the towns and cities of Wenham, Lincoln, Boston, and Lynn. We consider our hallmark to be our focus on identifying and transforming a new generation of leaders by placing teens in unusually responsible roles, with deeply meaningful work. In addition, we help others grow their own food and provide training resources based on all we have learned.

WHAT WE SEEK The Food Project seeks a creative storyteller and critical thinker, who is eager to share their knowledge, hone their skills and is energized by the idea of taking on a newly created role: Marketing and Communications Associate. We are looking for a team player who is ready to roll up their sleeves and dive into bringing our marketing and communications strategy to life. You will help tell the story of The Food Project’s impactful work to a wide range of audiences across several platforms. 

The Marketing and Communications Associate will directly support and report to the Associate Director of Marketing and Communications, and together, they will partner with teammates to deliver on the organization’s priorities.

ROLE & RESPONSIBILITIES

OWNED MEDIA – Connecting with our current audience (40%)

• Partner on building and maintaining a content calendar (across web, social, email) that uplifts our content strategy and plays to each channels’ strengths.
• Assist in optimizing our social media presence by publishing compelling content, engaging our digital community, experimenting with new ideas, and monitoring content and channel trends.
• Assist in modernizing our website by updating the site with timely, relevant content.
• Assist in personalizing our emails by partnering on audience segmentation, and creating curated content for our email marketing campaigns.
• Partner on implementing new channel opportunities as they present themselves. 
• Maintain a metric dashboard for owned media.

EARNED MEDIA – Reaching new audiences & building new relationships (30%)

• Assist in launching our PR program by compiling material for press kits, coordinating logistics with media and key opinion leaders and changemakers, and partnering on writing press releases.
• Assist in developing our influencer and collaborations program by identifying a list of potential partners, building relationships, and coordinating the deliverables. 
• Assist in maximizing events to share The Food Project experience by inviting media, key opinion leaders, and influencers to our current events, and collaborating on new moments to build relationships and garner press.
• Maintain a metric dashboard for earned media.

INTEGRATED MARKETING CAMPAIGNS – Helping to build campaigns that support the organization’s initiatives (25%)

• Support the generation of dynamic, fresh, and compelling content for campaigns.
• Provide support for The Food Project’s events, including event branding and creation of collateral materials. Participate in key events, as necessary. 
• Maintain brand assets (logos, style guides, etc.) and asset library.
• Build relationships with The Food Project staff to stay up to date on activities. 

ORGANIZATIONAL HEALTH – Participating in activities that help nurture organizational health (5%) 

• Participate in annual planning and performance review process
• Attend all-staff meetings
• Participate in The Food Projects justice, equity, diversity and inclusion initiatives
• Undertake special projects and perform other duties, as assigned. 

QUALIFICATIONS

Preparation, Knowledge, Previous Experience 

• Relevant experience or experience in a role with transferable skills needed

Skills, Abilities, Competencies

• You are steadfastly committed to justice, equity, diversity, and inclusion.
• You build genuine relationships, see yourself as a connective tissue that brings folks together across initiatives and functions, and believe that we are all stewards of a shared mission.
• You have an abundance of creativity – you’re a storyteller with high level, proven skills in weaving mediums (including but not limited to copy, photography, videography, graphic design, and verbal communication) together to captivate your audience.
• For you, project management sparks joy. You have the ability to organize a spectrum of initiatives, milestones, and deliverables and mindfully keep folks informed along the way.
• You have a generous dose of curiosity – you are fearless when it comes to learning and trying new things, you prescribe to failing fast and forward in pursuit of personal, team, and organizational growth.
• You have a growth mindset – you believe that each of us has talents and knowledge that can be further developed through hard work, self-reflection, and input from others. You are confident in asking for help along that journey.
• You embrace being a student and teacher – you are motivated by dynamics in which the teacher/student roles are constantly shifting and shared.
• You’ve got a handle on all things digital – you are fluent and comfortable across social media channels,  and it is a world that you enthusiastically and regularly navigate. Additionally, you are well-versed or eager to learn web design and email marketing.
• You appreciate moments of levity. Whether it’s dry, witty, or corny you have a sense of humor that helps punctuate your rigorous days.

SCHEDULE & LOCATION

This is a full-time, 40 hour per week role that can be based out of any of The Food Project’s offices: Lynn, Boston, or Lincoln. Travel between offices is required. All offices are reachable by public transportation. Remote flexibility is available.

COMPENSATION

This is a full-time position with a salary commensurate with experience and skills. This position is eligible for health insurance benefits, paid vacation and holidays, and other benefits, including a free CSA share. Salary range is $40,000 to $45,000 per year. 

RECRUITMENT PROCESS

Please send resume and cover letter via email to: jobs@thefoodproject.org. In the subject line, write your name and the position for which you are applying, (eg: “Jordan Smith – Marketing & Communications Associate).”

We will review all submissions, identify viable candidates, and contact ONLY those individuals selected to continue in the search process. The position will be filled when the desired candidate is found. 

The Food Project is an Equal Opportunity Employer that is committed to creating an inclusive organization. We actively seek a diverse pool of candidates for this position.